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How Small Retailers Can Get Ready for the Economic Surge
The economic climate has been dismal since late 2007 As a small retailer, you've likely felt the squeeze...
Author: Frank Lucer - Category: Business
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How Much Should Independent Retailers Rely on Loans?
One of the biggest challenges of running a successful retail store is managing cash flow Much of your capital will be invested in your inventory...
Author: Frank Lucer - Category: Business
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Inventory and Cash Flow: How Small Merchants Can Avoid the Squeeze
Independent retailers know their numbers They are intimately involved with their stores, so they usually have sales and profit figures within a moment's recall...
Author: Frank Lucer - Category: Business
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Revisiting the Benefits of a Digital Signage Network
Despite declining hardware costs, better software, and improved flexibility, there is still resistance among venue owners to deploying a digital signage network...
Author: Frank Lucer - Category: Business
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How Can Digital Signage Create an Emotional Connection With Shoppers?
To say that shopping trends have changed over the last few decades would be a gross understatement The amount of time people spend in retail venues, and the manner in which they regard their experience while they are there, is far different today than it was thirty years ago...
Author: Frank Lucer - Category: Business
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How Digital Signage Can Turn Pre-Shoppers Into Buyers
The internet has become such a ubiquitous part of our lives that it's hard to remember how we lived before its debut...
Author: Frank Lucer - Category: Marketing
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Why Digital Signage Content Must Lean Toward Simplicity
In past columns, I've beat the drum of keeping your in-store media segments simple It's worth revisiting the reasons simple advertising spots will generally outperform glossy ad spots in your signage content...
Author: Frank Lucer - Category: Marketing
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Martial Arts and the Fundamentals of Self-Defense
Studies show that a struggling economy yields a higher incident rate of violent crime and general lawlessness...
Author: Frank Lucer - Category: Recreation
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A Brief Exploration of the History of Kung Fu
Unlike karate, aikido, and many other styles, kung fu is technically an umbrella term that represents the whole of Chinese martial arts...
Author: Frank Lucer - Category: Recreation
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4 Savvy Tips For Improving Your Martial Arts Prowess
Your martial arts training is a lifelong pursuit There will always be an opportunity to improve your technique and become more effective...
Author: Frank Lucer - Category: Recreation
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How Six Sigma Addresses Process-Related Variances
Every company confronts the ever-present challenge of defects within their business processes These flaws can have a substantial effect on an organization's ability to meet their customers' needs...
Author: Frank Lucer - Category: Business Management
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How to Ensure a Six Sigma Project is Successful
Six Sigma projects continue to gain steam as the economy remains sluggish Executives are relying increasingly on continuous improvement (CI) programs to yield higher levels of business process-related efficiency and cost savings...
Author: Frank Lucer - Category: Business Management
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Business Process Management: A Top-Down Approach to Improvement
All businesses cope with a growing level of competition Over time, competitors create methods for producing products at lower cost with reduced cycle times...
Author: Frank Lucer - Category: Business Management
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3 Tips For Triggering a Response From Your Digital Signage Audience
A digital signage network that fails to elicit a desired response from viewers is merely entertainment...
Author: Frank Lucer - Category: Business
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Digital Signage and Restaurants: A Perfect Union
Thousands of restaurants have deployed digital signage throughout their establishments over the last decade...
Author: Frank Lucer - Category: Business
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How to Use Digital Signage to Reach College Students
College students represent a retail sector with enormous potential Not only are they willing to try new products, but they control a significant amount of discretionary income (for products they want)...
Author: Frank Lucer - Category: Business
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Why You Should Be Conducting Customer Satisfaction Surveys
The people who buy your company's products and services drive your organization's profits Without them, your business would fail...
Author: Frank Lucer - Category: Business
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5 Questions to Avoid Asking on Your Online Surveys
5 Questions To Avoid Asking On Your Online Surveys
One of most common reasons online survey data is confusing or ambiguous is because poorly crafted questions are asked...
Author: Frank Lucer - Category: Business
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Value Stream Mapping: Common Errors and Their Results
Lean strategies and Six Sigma are closely related, though there are significant differences between the two methodologies...
Author: Frank Lucer - Category: Business Management
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4 Misperceptions About Six Sigma: Dispelling the Myths
Identifying business process inefficiencies and designing creative solutions to eliminate them can have a far-reaching impact on any organization...
Author: Frank Lucer - Category: Business Management
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Deploying a Kaizen Project in the Service Industry
In nearly every organization, there are opportunities for business process-related improvements In many cases, the problems that plague companies are simple...
Author: Frank Lucer - Category: Business Management
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4 Factors That Contribute Toward an Independent Retailer's Brand
Many chain stores and mass merchandisers allocate a significant portion of their budget to building their brand...
Author: Frank Lucer - Category: Business
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What Can Consignment Shops Teach Specialty Retailers?
Nearly all independent retailers struggle with the same issues They need to generate a reliable stream of cash flow...
Author: Frank Lucer - Category: Business
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4 Blunders to Avoid When Selling Your Specialty Retail Shop
You invested your time, effort, and financial resources into your retail store You chalked up countless long days and frustrations as the sweat equity that was necessary to realize your dream of being an entrepreneur...
Author: Frank Lucer - Category: Business
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Vital Accessories For Your Camera Bag
Most of these tips apply strictly to digital cameras (because that's what I use) If you use a traditional film camera, be aware that some of these apply to you as well, but you might want to ax some of these accessories and instead focus on bringing more film...
Author: Frank Lucer - Category: Computers and Technology
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Five Tips For Taking Better Photos
At PosterBrain we've seen a lot of photos of all types From landscapes to portraits, from sports team posters to the *ahem* more risqué...
Author: Frank Lucer - Category: Arts and Crafts
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4 Most Common Aims of Martial Arts Classes
In order to choose the right martial arts dojo for you and your family, it's important to first identify your goals...
Author: Frank Lucer - Category: Recreation
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An Exploration of Martial Arts Technique
Students often lament that others seem to possess more skill than they seem able to master Whether throwing in judo, striking in karate, or performing any move in another discipline, this complaint is usually based on a misconception of technique...
Author: Frank Lucer - Category: Recreation
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An Overview of Armlocks - Basics and Execution
While most martial arts styles focus little time on teaching the mechanics and execution of armlocks, they are an essential component for a few select disciplines...
Author: Frank Lucer - Category: Recreation
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Important Factors To Consider When Interpreting Your Survey's Data
Your survey data is only as valuable as your ability to interpret it accurately The most insightful responses can be rendered useless (or worse, misleading) if your analysis is poor...
Author: Frank Lucer - Category: Business
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