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4 Areas Local Merchants Must Focus Upon to Outcompete Megastores
Given the current retail environment in which sales have continued to decline, it's natural for independent shop owners to question their ability to compete...
Author: Franklin Lucer - Category: Business
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A Bird's Eye View of Digital Signage Software
Think back to the last time you visited a venue in which a digital signage solution had been installed...
Author: Franklin Lucer - Category: Business
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How Specialty Retailers Can Uncover Pockets of Hidden Sales
One of the most significant advantages enjoyed by the large discounters and big box merchandisers are their economies of scale...
Author: Franklin Lucer - Category: Business
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A Small Retailer's Guide to Succeeding in a Turbulent Economy
The economic turmoil that has gripped the nation continues to deepen and independent shop owners are understandably worried about the future...
Author: Franklin Lucer - Category: Business
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Integrating Digital Signage Into Self-Checkout Lanes
Self-checkout systems debuted several years ago Most people (including myself) were startled and confused by them...
Author: Franklin Lucer - Category: Business Management
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Using Surveys to Reduce Your Online Abandonment Rates
Online shopping cart abandonment rates remain high even as consumer confidence in security and privacy measures has risen over the last decade...
Author: Franklin Lucer - Category: Business Management
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How to Catapult Your Online Survey Response
One of the perpetual (and frustrating) challenges of conducting online surveys is trying to motivate your audience to respond to them...
Author: Franklin Lucer - Category: Business Management
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Crafting Your Survey Questions: Open-Ended Versus Closed-Ended
Surveying your audience gives you valuable access to their thoughts and perceptions about your business...
Author: Franklin Lucer - Category: Business
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Advantages and Disadvantages of Using Online Surveys
Decades ago, surveying your audience required a significant investment of time, effort, and money You could interview your audience personally, over the phone, or conduct your survey through an expensive mail drop (which half of your population would ignore)...
Author: Franklin Lucer - Category: Business
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Using Online Surveys to Create a Customer Profile
Your competitors are lurking behind every corner They are waiting for you to commit a costly blunder that gives them an opportunity to make an appeal to your customers...
Author: Franklin Lucer - Category: Business
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How Digital Signage Networks Are Perceived in Different Venues
In a recent article, we discussed whether your digital signage viewers should be considered a captive audience...
Author: Franklin Lucer - Category: Business
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What Can Conventional Media Advertising Teach Us About Digital Signage?
Creating compelling content loops and advertising segments for your digital signage network is not a foray into undiscovered territory...
Author: Franklin Lucer - Category: Business
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4 Venues in Which Digital Signage Can Be Deployed at Low Cost
The investment required to purchase and deploy a large digital signage network can easily climb into the hundreds of thousands of dollars...
Author: Franklin Lucer - Category: Business
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Integration of Six Sigma and the Design of Experiments Process
The Six Sigma methodology has been implemented in nearly every imaginable industry It has generated stunning results for companies in the service, hospitality, and banking industries as well as the manufacturing industry...
Author: Franklin Lucer - Category: Business Management
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Wood Floors: A Dirty Job For a Clean Finish
Installing a wood floor in a home is a great way to improve upon the value and look of a home, old or new...
Author: Franklin Lucer - Category: Home Management
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Digital Signage and Ad Agencies: Can They Get Along?
Most of the advertising agencies that produce the creative for digital signage networks have always cast a wary eye toward the medium...
Author: Franklin Lucer - Category: Business
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Fighting Through the Freeze For Martial Arts Proficiency
Mastering the martial arts relies upon being able to take quick action in response to an attack The challenge is that most students who are just beginning classes are untrained to respond properly...
Author: Franklin Lucer - Category: Recreation
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Understanding the Meaning of a Black Belt
When martial arts students first enroll into classes, their goal is often to perfect their technique to the point at which they receive a black belt...
Author: Franklin Lucer - Category: Recreation
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Aikido Versus Judo: Which is Better?
Many aspiring martial arts students underestimate the number of styles that exist Most people tend to think of karate, kung fu, and to a lesser extent, hapkido and Taekwondo...
Author: Franklin Lucer - Category: Recreation
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What Survivor Can Teach Us About Digital Signage Effectiveness
In today's article, we'll stray slightly off the beaten path and look at digital signage through the lens of the hit reality television show Survivor...
Author: Franklin Lucer - Category: Business
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Designing Digital Signage Content for the New Shopping Generation
A couple of years ago, Deloitte and Touche released a study that revealed more than a few interesting findings about how people shop...
Author: Franklin Lucer - Category: Business
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4 Important Tips For a Successful Online Survey
Ongoing surveys can give business owners direct access to useful information on which to base key decisions...
Author: Franklin Lucer - Category: Business
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Using Surveys to Encourage Employee Feedback and Gauge Satisfaction
For most businesses, a growth in sales and revenue translates into a larger staff This seems to be a positive outcome on the surface...
Author: Franklin Lucer - Category: Advice
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3 Potential Hazards of Implementing Value Stream Mapping
Value stream mapping (VSM) was introduced at Toyota as a method for investigating production and design flows...
Author: Franklin Lucer - Category: Business Management
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Six Sigma Cynics: Convincing the Disbelievers
In any organization, the first deployment of a Six Sigma project is bound to encounter some level of resistance...
Author: Franklin Lucer - Category: Business Management
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Can Six Sigma Be Applied to Governmental Agencies?
Traditionally, Six Sigma has been considered a process analysis and improvement methodology for businesses...
Author: Franklin Lucer - Category: Business Management
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Identifying Your Digital Signage Network's Audience
Over the past few years, I've noticed dozens of digital signage networks that have been deployed poorly within retail settings...
Author: Franklin Lucer - Category: Business
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3 Copy Tips For Your Digital Signage Network
The reason that you (or your company's management) invest in a digital signage network is because you hope that it will deliver a specific result...
Author: Franklin Lucer - Category: Business
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