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The Advantage of Information
What can a market research firm do for you Quite a bit, actually...
Author: Gareth Schweitzer - Category: Marketing
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Branding to the Consumer
What is a brand More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company...
Author: Gareth Schweitzer - Category: Marketing
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Demographics: A Key to Effective Market Research
Every company, brand and sector is affected by public opinion But it is the opinion of your target audience that reveals key truths about how to run your business...
Author: Gareth Schweitzer - Category: Business
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Marketing’s First Commandment: Know Thy Customer
Before you can create a compelling brand, or successfully market your product or service, it’s essential to know who your target consumers are and what they want, need, think and feel...
Author: Gareth Schweitzer - Category: Marketing
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Quantitative Versus Qualitative Research
Virtually all market research can be broken out into two categories: quantitative and qualitative While studies often combine the two, understanding how to use them will ensure you get the most out of your market research spend...
Author: Gareth Schweitzer - Category: Business
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The Recession and Market Research
Executive Summary
Much has been both said and written about the decline in consumer spending during the recession; much less is said about the opportunity that lies in a highly disrupted marketplace...
Author: Gareth Schweitzer - Category: Business
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Everything You Need to Know About Omnibus Surveys
What is an Omnibus Survey
Omnibus surveys are a cost-effective way to get valuable, proprietary information about the citizens of virtually any country in the world...
Author: Gareth Schweitzer - Category: Marketing
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