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12 Job Application Tips For Copywriters
I recently advertised for freelance copywriters to work for my copywriting business and received some 200 applications...
Author: Glenn Murray - Category: Career
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The Rise And Rise Of Article PR - What Are The Implications?
Already a very popular method of achieving a high search engine ranking, article PR (aka article submission) has now entered the mainstream...
Author: Glenn Murray - Category: Internet
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SEO To Become A Dinner Party Topic
Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation...
Author: Glenn Murray - Category: Internet
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Americans Favor Internet Over TV, But Do They Trust Your Website?
The Center for the Digital Future today released its results for the fifth year of their project, "Surveying the Digital Future" - http://www...
Author: Glenn Murray - Category: Internet
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Confused About Google's Index, Link Dampening, & No. Of Links?
I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania...
Author: Glenn Murray - Category: Internet
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Google Manipulates Search Results: A Boost For Small Business?
As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve...
Author: Glenn Murray - Category: Internet
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An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business...
Author: Glenn Murray - Category: Internet
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Some FAQs For Aspiring Copywriters
I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry...
Author: Glenn Murray - Category: Writing
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Get A Top 10 Ranking Without Paying A Cent
If there's one thing that Google loves, it's content Done right, a content rich website is almost guaranteed to rank highly...
Author: Glenn Murray - Category: Internet
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Optimum SEO Keyword Density – A Real-Life Case Study
So you’ve built your website, you know what keywords you want to target (ie...
Author: Glenn Murray - Category: Internet
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How And When Should I Submit My Website To Google?
As soon as you register your domain name, submit it to Google
Even if you haven’t built your site, or written an copy, or even thought about your content, submit your domain name to Google...
Author: Glenn Murray - Category: Internet
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PPC V. Natural Search – A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you’re going to spend...
Author: Glenn Murray - Category: Internet
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Beat Google’s Dampening Link Filter With SEO Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines...
Author: Glenn Murray - Category: Internet
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10 Things To Expect From Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing...
Author: Glenn Murray - Category: Internet
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How To Top Google By Writing Articles
Search engines determine their rankings based on two things:
1) Is your site relevant (Optimized for certain keywords)
2) Is your site important...
Author: Glenn Murray - Category: Internet
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10 Things You Should Expect From Your IT Copywriter
Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field Your customers in the IT industry have very unique and specific requirements, and that means you do too...
Author: Glenn Murray - Category: Internet
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A Day In The Life Of A Freelance Copywriter
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose Yes...
Author: Glenn Murray - Category: Writing
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12 Handy Tips For Generating Leads Through Cold-Calling
Cold calling can be a great way to generate quality leads You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences...
Author: Glenn Murray - Category: Marketing
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How To Get Your Customers To Trust Your Website
Research reveals three important facts:
1) The Internet is one of the most important sources of information...
Author: Glenn Murray - Category: Internet
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10 Tips For Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting...
Author: Glenn Murray - Category: Writing
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Successful Websites Don’t Set Out To Sell
What are websites Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers...
Author: Glenn Murray - Category: Internet
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Web Copy – How Much Is Enough?
These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business...
Author: Glenn Murray - Category: Writing
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Writing Benefit-Driven Web Copy – 4 Steps To More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers...
Author: Glenn Murray - Category: Writing
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SEO For CEOs – Search Engine Optimization Unmasked For CEOs
If you’re like most other CEOs, the term “search engine optimization” will mean very little Either that or it means expense...
Author: Glenn Murray - Category: Internet
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Engage Your Customer – Write About Benefits
Think quick In 10 seconds, can you list the 5 key benefits you offer your customers...
Author: Glenn Murray - Category: Marketing
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.com Not Listed In Regional Yahoo? Don’t Despair!
If you’re a non-American business with a com web address, and your regional Yahoo ranking is important to you, then my story might interest you...
Author: Glenn Murray - Category: Internet
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Wording Up Your Website
Back to basics Forget funky design, good copywriting is the key to a clear and intuitive website...
Author: Glenn Murray - Category: Writing
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How To Make The Most Of Your Website Copywriter
Many people feel uncertain when dealing with copywriters Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey...
Author: Glenn Murray - Category: Writing
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Writing SEO Copy – 8 Steps To Success
We all know that the lion’s share of web traffic comes through the search engines We also know that keywords and links to your site are the two things that affect your ranking in the search engines...
Author: Glenn Murray - Category: Writing
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Writing Helpful Help – A Minimalism Checklist
User documentation is all too often written by programmers for programmers It tends to focus on the product’s features, rather than the user’s tasks...
Author: Glenn Murray - Category: Writing
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