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Copywriting For Non-Copywriters: Getting Your Message Heard
"Grant Pasay is a Vancouver copywriter whose satisfied clients value his good, fast and affordable work...
Author: Grant Pasay - Category: Writing
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Copywriting: Designer-Friendly Copywriters
Copywriters and designers are different animals That's why I asked some designers I know how us writers can be designer-friendly copywriters...
Author: Grant Pasay - Category: Writing
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Copywriting For Non-copywriters: Tracking Copy Revisions
There's an old saying that writing is rewriting It's true...
Author: Grant Pasay - Category: Advice
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Copywriting For Non-copywriters: Use Headlines To Select Your Audience
May 23, 2006
I'm guessing you're interested in copywriting, but don't consider yourself a copywriter...
Author: Grant Pasay - Category: Advice
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Copywriting: Specialize For Your Own Sake -- Part 1 Of 3
Specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer...
Author: Grant Pasay - Category: Writing
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Copywriting: Specialize For Your Own Sake -- Part 2 Of 3
In Part 1 of 3, we saw how specializing as a copywriter can mean setting yourself apart from the competition and increasing your business...
Author: Grant Pasay - Category: Writing
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Copywriting: Specialize For Your Own Sake -- Part 3 Of 3
In Parts 1 and 2 of 3, we explored how specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer...
Author: Grant Pasay - Category: Writing
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Copywriting: Bringing Copywriters And Designers Together In Turnkey Alliances
"Clients today are looking for total solutions, not just writing services Writers should focus, not just on being providers of services, but rather 'problem-solvers...
Author: Grant Pasay - Category: Writing
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Internet Basics: FTP Is Like A Can-And-String Phone
Ever tie a string between two tin cans to make a “phone” when you were a kid Whatever you say into one can comes out the other can with only that little string connecting the two...
Author: Grant Pasay - Category: Internet
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Internet Basics: A Search Engine Is Like A Librarian
Ever tell a librarian you want to find out about the Bermuda Triangle Or maybe planting perennial bulbs...
Author: Grant Pasay - Category: Internet
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Internet Basics: A Template Website Is Like A New Wallet
Ever buy yourself a new wallet You start by looking around for one that’s designed the way you like...
Author: Grant Pasay - Category: Internet
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Internet Basics: Spam Is Like A Mosquito In Your Bedroom At Night
Ever have a mosquito in your bedroom at night Oh, man...
Author: Grant Pasay - Category: Internet
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Internet Basics: A URL Is Like A Leftovers Note
Ever get a leftovers note when you came home late one night It might have said something like:
“Went to bed...
Author: Grant Pasay - Category: Internet
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Internet Basics: Flash Is Like French Kissing
Ever remember your first kiss Most of us stumbled into the world of kissing sometime in adolescence without much instruction, if any...
Author: Grant Pasay - Category: Internet
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Internet Basics: Email Is Like Cross-Pollination By Bees
Ever wonder how flowers get fertilized without being able to move around Some flowers can only be fertilized by pollen from another flower...
Author: Grant Pasay - Category: Internet
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Internet Basics: Domain Name Forwarding Is Like A Hall Of Mirrors
Ever been in a hall of mirrors at a circus or carnival You go in, and you think you’re heading in one direction only to find out – bonk...
Author: Grant Pasay - Category: Internet
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Internet Basics: A Banner Ad Is Like The Kid In The Pepperoni Suit
Ever see a kid in a pepperoni suit on the side of the street, waving at people and hoping they’ll stop in at the local pizza place...
Author: Grant Pasay - Category: Marketing
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Internet Basics: A Domain Name Is Like A Ticket Stub
Ever go to a function where they’re going to be drawing for prizes later When you come in, they give you a ticket stub and keep the other half for themselves...
Author: Grant Pasay - Category: Internet
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Internet Basics: A Content Management System Is Like An Interior Decorator
Ever see an interior decorator at work They come into a home and move things around, get rid of old things, bring in new things, and maybe even add new rooms...
Author: Grant Pasay - Category: Internet
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Internet Basics: A Database-driven Website Is Like A Sandwich Machine
Ever come across one of those sandwich machines when you’re hungry You know, it’s like a soda machine except it sells sandwiches...
Author: Grant Pasay - Category: Internet
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Internet Basics: A Server Is Like A Chef
Ever watch the chefs in a restaurant kitchen They have all the ingredients just sitting there waiting to be combined and sent out in one nice presentation on a plate to your table...
Author: Grant Pasay - Category: Internet
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Internet Basics: The World Wide Web Is Like The Milky Way Galaxy
Ever see a picture of the Milky Way galaxy (That's our galaxy, by the way)...
Author: Grant Pasay - Category: Internet
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Internet Basics: Plug-ins Are Like Popeye's Spinach
Ever watch Popeye the Sailor Man cartoons All on his own, Popeye could do quite a lot...
Author: Grant Pasay - Category: Internet
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Internet Basics: Anti-virus Software Is Like A Soldier Ant
Ever see soldier ants at their anthill They have one job -- protect what's inside...
Author: Grant Pasay - Category: Internet
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Personal Coach: How Do You Choose Which One?
Getting a personal coach can be the single most important decision in a person's life For many, it's like having a second chance at growing up -- except they get to choose their teachers this time...
Author: Grant Pasay - Category: Self Help
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Dreams Suck
One of the worst things you can have in your life is a dream
Dreams are inconsiderate...
Author: Grant Pasay - Category: Self Help
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Internet Basics: Email Marketing Is Like Butterfly Pheromones
Ever notice how you usually don't see that many butterflies And then one day you'll actually see two of them, and they're kind of, well, they're sort of, well, let's just say they're flying awfully close...
Author: Grant Pasay - Category: Internet
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Internet Basics: Zip Files Are Like Dehydrated Food
Ever have one of those backpacker meals The type that are super lightweight because all the water has been sucked out of them...
Author: Grant Pasay - Category: Internet
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Positive Thinking, Paradigms And The Devil
I've already written about positive thinking and paradigms in another article where the point was that the effectiveness of positive thinking is undermined if we simultaneously hold thought paradigms that are in opposition...
Author: Grant Pasay - Category: Self Help
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Positive Thinking And Paradigms
Positive thinking is a conscious, deliberate action
For example, positive thinking might look like this: Max decides that every morning he will say to himself, "Every day in every way, I am getting better and better...
Author: Grant Pasay - Category: Self Help
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