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Three Things That Don't Stink About an Economy That Does
For most businesses the economy, well, stinks But that’s not all bad...
Author: Hamilton Wallace - Category: Opinions
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Transparency as a Marketing Strategy
In 1993 Peter Steiner created a cartoon that quickly became an icon for our understanding of the internet back then...
Author: Hamilton Wallace - Category: Business Management
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5 Ways to Jump-Start Sales When Your Customers Stop Buying
You'll have to excuse me if I don't get too excited about "these economic times" As a small business marketing consultant I'm called into companies experiencing bad times more often than good...
Author: Hamilton Wallace - Category: Advice
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Powerful "New" Marketing Strategy: Setting Expectations
Sometimes the most profound “new” marketing strategies strike you at first as not new at all “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business...
Author: Hamilton Wallace - Category: Marketing
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5 Ways to Improve Your Marketing for the New Year
The backdrop for your marketing in 2009 is what happened in 2008 I have an interesting perspective as a marketing consultant who works with small businesses...
Author: Hamilton Wallace - Category: Marketing
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What Happens to Your Customers Happens to You, Eventually
The title statement really is true, isn't it The health of your business is a reflection of the health of your customers' businesses...
Author: Hamilton Wallace - Category: Business Management
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Marketing Tomb Raider
Sorry, no Laura Croft here, just me But that's what I feel like I'm doing when I read from Claude Hopkins' book written in 1923, Scientific Advertising...
Author: Hamilton Wallace - Category: Marketing
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Take What The Marketplace Gives You--Good Advice To Improve Your Marketing
Maybe I'm watching too much football...
Author: Hamilton Wallace - Category: Marketing
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Swan Dives, CDs And Marketing
During the 90s music companies feasted on profits generated from CD sales Now, with music more popular than ever, music companies are crying the blues...
Author: Hamilton Wallace - Category: Marketing
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Think Different And Your Marketing Will Improve
"Think Different"
Remember that ad campaign from Apple I believe it was the first after Jobs came back...
Author: Hamilton Wallace - Category: Marketing
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The Best, Least Expensive Marketing Research A Small Business Can Do
When sales slow down small business owners generally put their marketing hat on, try a new idea or two and hope for the best...
Author: Hamilton Wallace - Category: Marketing
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Why Most Marketing Fails
I’ve been a small business marketing consultant for over 25 years and have seen just about everything...
Author: Hamilton Wallace - Category: Marketing
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Creating Brochures That Sell
Most brochures are a waste of money A bright, colorful new brochure might make you feel great, but whether it accomplishes much else is the real question...
Author: Hamilton Wallace - Category: Marketing
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