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That Extra Touch
What does your marketing consist of
There are so many different things people associate with marketing...
Author: Janice Jenkins - Category: Marketing
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Avoid Problems Before They Happen
You cannot know for certain what problems are going to come up at any given moment, but you can be prepared for whatever might occur...
Author: Janice Jenkins - Category: Marketing
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The Helpful Handouts
I am sure this scenario is going to be familiar to a lot of people
You are walking through a trade show down a long line of booths...
Author: Janice Jenkins - Category: Marketing
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Should You Do it Yourself?
These days it is a lot easier to get high quality designing software than it used to be Not only is the software more accessible but a lot of it is easier to use than it was in years past...
Author: Janice Jenkins - Category: Marketing
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Keep Your Goals Aimed at Your Customers
Every company needs to set goals This is going to be the best way to keep yourself on track and keep yourself focused...
Author: Janice Jenkins - Category: Marketing
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Tips For Your Catalog Prose
Ever kicked back with a good catalog before, leaned back in your seat, and started to read You start glancing through the difference descriptions and you start noticing a trend among them...
Author: Janice Jenkins - Category: Marketing
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The Follow Up Offer
This is such an effective tactic, and yet I so rarely see it
It is called the follow up offer and it is so easy to accomplish...
Author: Janice Jenkins - Category: Marketing
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Give Your Booklets That Extra Flair
When people think booklets they always focus on the subject matter and the prose I understand why, obviously, given the importance of the writing for booklets...
Author: Janice Jenkins - Category: Marketing
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Simple Ways to Improve Your Image
If you are in a service industry of any kind, then no matter how much advertising you get done, a lot is still going to rest squarely on your shoulders...
Author: Janice Jenkins - Category: Marketing
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Prepare for the Unexpected
Would not it be nice if there were a single Sales Lead convention people could go to every year In it you would find a room filled with people waiting to be sold to...
Author: Janice Jenkins - Category: Marketing
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Crisscrossing Your Marketing
Call it marketing within marketing
Most companies take advantage of multiple different types of marketing at once...
Author: Janice Jenkins - Category: Marketing
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Never Market Without the Research
No marketing push of any kind should be done without the proper research done ahead of time
Think about when you are going to buy someone a present for their birthday...
Author: Janice Jenkins - Category: Marketing
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Posters: Is it For You
Poster printing has been a staple in the world of marketing for a very long time, but that does not mean everyone knows exactly what posters can do, or what the best situations are to use them in...
Author: Janice Jenkins - Category: Marketing
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Building Upon Your Marketing
The best kind of marketing is the type that works in conjunction with other marketing efforts you embark on...
Author: Janice Jenkins - Category: Marketing
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Staying Persistent With Your Marketing
As the old saying goes, never take no for an answer
This is not always about trying to pressure someone to buy something from you...
Author: Janice Jenkins - Category: Marketing
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Basics of Professional Brochure Printing
Brochure printing is one of the more useful advertising tools for companies because of the versatility...
Author: Janice Jenkins - Category: Marketing
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Is the Catalog Dead?
Mailing catalogs seems to be a thing of the past Between rising postage costs, rising paper costs and the do-not-mail list gaining in size, catalog printing seems to be fighting a losing battle...
Author: Janice Jenkins - Category: Marketing
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3 Reasons B2B Catalogs Work
Catalog printing is used to either produce sales or produce leads But the copy in B2B catalogs is often dull, boring and does not sell...
Author: Janice Jenkins - Category: Marketing
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Never Get Lost in the Crowd
So many companies, and all of them are trying to compete for the public’s attention
This is a very big crowd, and if you try to ignore that fact you are going to find yourself quickly getting swept away in the constant stream of marketing...
Author: Janice Jenkins - Category: Marketing
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The Balance of Information
People like to know about the company they are going to be giving their business to They like to know they can trust a place, that the company treats their employees fairly, that the company is run by people who are dedicated to their jobs and genuinely enjoy what they do...
Author: Janice Jenkins - Category: Marketing
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Marketing Postcards Like the Pros
Whether you are new to postcard printing or have made them a part of your direct mail campaign already, there are always ways to improve...
Author: Janice Jenkins - Category: Marketing
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The Power of Subtlety
The best kind of marketing material is often the kind that is not immediately obvious as an advertisement...
Author: Janice Jenkins - Category: Marketing
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Tips For Your Announcements
Anytime you hold a seminar, you throw a conference, or even have an in-store event, you are probably going to get custom postcard printing down in order to send out a string of announcements...
Author: Janice Jenkins - Category: Marketing
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You Need to Know Your Customer’s Needs to Fulfill Them
You cannot give someone what he or she wants if you do not know what it is that they want, so the question then becomes, how do you figure out their needs...
Author: Janice Jenkins - Category: Marketing
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Business Marketing Versus Consumer Marketing
When you market to businesses instead of straight to the consumer, you need to employ a marketing plan focused on business wants and needs, rather than the end-user...
Author: Janice Jenkins - Category: Marketing
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Advice on Writing
Writing can be a scary thing in the world of advertising What you write down cannot ever be taken back...
Author: Janice Jenkins - Category: Marketing
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Designing Full Color Brochures
Designing your own full color brochures can be intimidating when you realize how much of an impression these marketing tools can leave on a client...
Author: Janice Jenkins - Category: Marketing
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Engage Your Customers With a Great E-Newsletter
E-newsletters are a great way to form and maintain relationships with your customers and prospects You get to show your expertise in a way that fosters confidence in your company...
Author: Janice Jenkins - Category: Marketing
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Show Them What You Got: Logo Design Tips
When it comes to making first impressions in business, your logo is like your handshake: if it is wimpy and clammy, no one is going to respect you and want to do business with you...
Author: Janice Jenkins - Category: Marketing
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How to Gain Word-of-Mouth Marketing
If you think about it, word-of-mouth advertising is wrapped up in all forms of marketing That is because word-of-mouth recommendations can stem from any part of your marketing strategy...
Author: Janice Jenkins - Category: Marketing
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