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Franchisees: Tired Of Wasting Your Marketing Dollars?
Direct Mail Postcards: a Direct Path to Amazing on Investment (ROI) Return
What's the fastest, simplest and cheapest way to promote just about any franchise...
Author: Joy Gendusa - Category: Marketing
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Mind Over Marketing Matter
Does mental energy have anything to do with marketing Do you believe in mind over matter...
Author: Joy Gendusa - Category: Marketing
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Postcards Versus Catalogues
What do successful cataloguers do when they market
There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet...
Author: Joy Gendusa - Category: Marketing
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The 3 Steps To Marketing Like The Big Dogs From Home As An Independent Loan Officer
You’re an independent loan officer that works from home, but you still want to sell like you’re backed up by the Big Dogs...
Author: Joy Gendusa - Category: Marketing
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How To Get Your Staff To Bend Over Backwards For You No Matter What
The constant struggle to get people to want to work for you is an enigma most business owners wrestle with...
Author: Joy Gendusa - Category: Business Management
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Does Your Marketing Plan Need Changing?
Change is good, right Not always...
Author: Joy Gendusa - Category: Marketing
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Stay In Touch With Leads And Get More Closes
How many leads have come into your business since the beginning of time that never closed That is a salient question...
Author: Joy Gendusa - Category: Marketing
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The Importance Of A Marketing Plan
There aren’t many things in life that you would get into with out a plan Marketing is no different...
Author: Joy Gendusa - Category: Marketing
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There’s More To Marketing ROI (Return On Investment) Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible...
Author: Joy Gendusa - Category: Marketing
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What The Heck Is A Campaign And Why Do I Need To Do One?
Many people ask me, “What is a postcard campaign, exactly” “And why do I need one...
Author: Joy Gendusa - Category: Marketing
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Raise Your Income!
How often do you sit around and wonder how to make more money and get more people to buy more from your company...
Author: Joy Gendusa - Category: Marketing
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Rising Postal Rates? Don’t Cut Down The Direct Mail
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates...
Author: Joy Gendusa - Category: Marketing
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Rules Of Thumb For Marketing To Your Past Customers
Keeping in touch can dramatically increase business, when done properly
It’s a fact that your customers are your best leads...
Author: Joy Gendusa - Category: Marketing
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Specialized Mailing Lists Make All The Difference
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list...
Author: Joy Gendusa - Category: Marketing
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Starting Small Business Promotional Campaigns
So you’re starting a small business You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service...
Author: Joy Gendusa - Category: Marketing
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Marketing Hat For Graphic Designers Or Wannabe’s
Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth...
Author: Joy Gendusa - Category: Marketing
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Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times
I have said it time and time again that marketing, no matter what type you choose, is a building process...
Author: Joy Gendusa - Category: Marketing
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More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling...
Author: Joy Gendusa - Category: Marketing
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Postcard Marketing Done Right
Say it with a post card A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer...
Author: Joy Gendusa - Category: Marketing
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Postcards – Picture Perfect Promotion
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients...
Author: Joy Gendusa - Category: Marketing
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Good Marketing Pays For Itself
Most companies ask themselves this question: "How much will this advertising cost us" when they should actually be asking themselves this: "How much will it cost not to do this advertising...
Author: Joy Gendusa - Category: Marketing
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Increase New Customer Traffic To Your Business
One person tells another, who tells another, who tells another and so on You get the idea...
Author: Joy Gendusa - Category: Marketing
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Mailing Lists – Keeping It Simple
The right direct mailing list targets people who want your product or service
The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern...
Author: Joy Gendusa - Category: Marketing
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Make Your Mailing A Home Run, Not A Strike Out!
You can use great design and copy to get a better response
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right...
Author: Joy Gendusa - Category: Marketing
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Marketing – Like A Game Of Chess
Have you started thinking about your Valentines Day Promotion yet
It may sound like a strange question on the day before Thanksgiving but it really isn’t...
Author: Joy Gendusa - Category: Marketing
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Direct Mail – Don’t Assume, Just Test And Track
Where to Start:
Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do...
Author: Joy Gendusa - Category: Marketing
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Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it
Direct mail marketing...
Author: Joy Gendusa - Category: Marketing
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Effective List Management Can Save You Big
Let’s talk about how to keep your postage costs down
So far you have been following my advice and mailing to the same list more than once...
Author: Joy Gendusa - Category: Marketing
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Find The Goldmine Within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future...
Author: Joy Gendusa - Category: Marketing
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Comprehensive Marketing Details Not Found In Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back...
Author: Joy Gendusa - Category: Marketing
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