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How Poor Usability Can Kill Your Copy and Conversions
It's funny how we, as website owners, don't always think like our visitors A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process...
Author: Karon Thackston - Category: Marketing
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Understanding Your Conversion Rates
The question is a rather odd one: "What's your conversion rate" The correct response would be another question: "Which conversion rate...
Author: Karon Thackston - Category: Internet
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Consistency Is Key In The PPC Conversion Process
Let me enlighten you about something you might not have considered Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event...
Author: Karon Thackston - Category: Marketing
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My SEO's Good. Now Should I Work On Conversions?
© 2007, All Rights Reserved
It happens more frequently than you might think People spend a lot of time and money getting their sites ranked highly in the search engines, but give little or no attention to converting their visitors into paying customers...
Author: Karon Thackston - Category: Marketing
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3 Simple Rules For Creating An Effective USP
© 2007, All Rights Reserved
You have one, whether you know it or not Everybody does...
Author: Karon Thackston - Category: Marketing
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Online Shoppers Ask For More Detailed Copywriting
by Karon Thackston © 2007, All Rights Reserved
I found out quite by chance I noticed a research brief in my inbox entitled, "Bad Web Experience Impacts Brick and Mortar Shopping...
Author: Karon Thackston - Category: Marketing
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Ebook Review: 73 Ways To Describe A Widget
© 2007, All Rights Reserved
There I was – stuck, staring at my computer screen and gritting my teeth...
Author: Karon Thackston - Category: Marketing
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Copywriting Makeover: Value Vs. Vision - Part 1 Of 2
There's no doubt Wholesalers USA knows their customers...
Author: Karon Thackston - Category: Marketing
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Copywriting Makeover: Value Vs. Vision - Part 2 Of 2
In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process...
Author: Karon Thackston - Category: Marketing
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As-Is Or Individually - What's The Best Use Of Keyphrases?
There has been a debate about the use of keywords for years Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings...
Author: Karon Thackston - Category: Marketing
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Copywriting Makeover: It's What You Say And How You Say It, Part 1 Of 2
The old cliché is wrong All our lives we've heard, "It's not what you say, but how you say it...
Author: Karon Thackston - Category: Marketing
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Copywriting Makeover: It's What You Say And How You Say It, Part 2 Of 2
In Part 1 of this series, I introduced you to Announce It, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting...
Author: Karon Thackston - Category: Marketing
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How To Write Little Tiny Adwords Ads That Bring Giant-sized Profits
It seems to be a phenomenon You try AdWords, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up...
Author: Karon Thackston - Category: Marketing
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Copywriting Makeover: Facts vs. Fantasy (Part 2 Of 2)
In Part 1 of this article series (found here: http://wwwmarketingwords...
Author: Karon Thackston - Category: Marketing
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Copywriting Makeover: Facts vs. Fantasy (Part 1 Of 2)
Time for a pop quiz Name three products that sell better when a facts-based approach to copy is taken...
Author: Karon Thackston - Category: Marketing
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Opening Sentences That Close The Sale
© 2006
It's one of the best pieces of copywriting advice I've ever been given "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy...
Author: Karon Thackston - Category: Marketing
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The 2 Most Common Mistakes When Writing With Keywords
It really gets my blood pressure up SEO copywriting has begun to get a poor reputation all due to carelessness...
Author: Karon Thackston - Category: Writing
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Top 10 SEO Copywriting
What would happen if… I'm a person to always ask that question...
Author: Karon Thackston - Category: Writing
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Is Your Copy Trusted By Google?
As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy...
Author: Karon Thackston - Category: Writing
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Making It Easy For Customers To Choose You
Isn't it frustrating All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with...
Author: Karon Thackston - Category: Marketing
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You Are Empowered By God In Your Finances
In the first article I wrote dealing with empowerment ("You Are Empowered By God"), I outlined several principles that pertain to God's word with relation to answered prayers...
Author: Karon Thackston - Category: Religion
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You Are Empowered By God
Did you know God has provided ways in His word to empower His children Did you know there are specific things you can do to contribute to answered prayer, good health, a peaceful life and more...
Author: Karon Thackston - Category: Religion
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One Product, Three Customers, Three Different Ways To Write
My soapbox is just about worn out I've been preaching the necessity of knowing your target audience for at least 10 years...
Author: Karon Thackston - Category: Marketing
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Keyword Use That Goes Beyond The Search Engines
It seems to be a single-sided debate When you mention keyword use, all thoughts normally go to the search engines...
Author: Karon Thackston - Category: Internet
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Copywriting Makeover: Distinction And Benefits Part 2 Of 2
In part 1 of this series, we were introduced to Kneelsit, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate...
Author: Karon Thackston - Category: Marketing
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Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 Of 2
Changing a few words in your copy can lead to double-digit increases in conversions If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done...
Author: Karon Thackston - Category: Marketing
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The Best Place To Put SEO Copy On Your Web Page
It seems like a funny question to me, but it gets asked a lot "Where should the SEO copy go on my Web page...
Author: Karon Thackston - Category: Marketing
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What Seo Copywriting Is… And Isn't
I've been frustrated lately It seems people just don't get it...
Author: Karon Thackston - Category: Marketing
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Lower Cost & Increase Conversion Of Your Adwords Ads
Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee...
Author: Karon Thackston - Category: Marketing
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How To Write Persuasive Subject Lines
Three seconds and 40 characters That's all you usually have to work with when trying to get and hold the attention of someone reading email...
Author: Karon Thackston - Category: Writing
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