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 Business Advertising
Advertising is an investment in your business and is similar to other investments that are designed to improve and expand your business...
Author: Kurt Mortensen - Category: Business
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Negotiation Hazards
What might work wonderfully in one negotiation situation will not always be appropriate in another The instant someone feels cheated, misled or taken advantage of, your opportunity to negotiate with her/him is over...
Author: Kurt Mortensen - Category: Self Help
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Power Pointers For Story Selling
Nothing disarms and invites an audience in more than humor We are instantly drawn to people we think are funny...
Author: Kurt Mortensen - Category: Self Help
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Factors Influencing The Impact Of Humor In Persuasion
Humor’s effectiveness will always ride the emotional tides of your audience members How well a joke goes over may depend on whose company your prospects are in, whether they are winding down for the day or still up against deadlines or other workplace pressures, whether they are awake and alert or feeling drowsy, whether they have a headache, etc...
Author: Kurt Mortensen - Category: Self Help
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Methods Of Protecting Mental Consistency
When we feel cognitive dissonance, we have to find a way to deal with the psychological tension We have an arsenal of tools at our disposal to help us return to cognitive consistency...
Author: Kurt Mortensen - Category: Computers and Technology
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Marketing Obligations
The more indebted we feel, the more motivated we are to eliminate the debt Pre-giving makes us feel like we have to return the favor...
Author: Kurt Mortensen - Category: Business
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Face To Face Negotiation
In our age of ever-expanding communication possibilities, researchers have been drawn to answer the question of which communication mode is most likely to lend itself to successful negotiation...
Author: Kurt Mortensen - Category: Self Help
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The Desperation Cycle And Failing Motivation
Many think motivation is useless because it doesn’t ensure long-lasting results This thought tendency can be seen in what I call the Desperation Cycle...
Author: Kurt Mortensen - Category: Self Help
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Four Essential Phases Of A Great Story
There are four phases that are absolutely essential to making your story cohesive, clear and easy to follow...
Author: Kurt Mortensen - Category: Leadership
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Nine Out Of Ten Salesmen Are Repulsive: Do You Have The Necessary People Skills?
We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence...
Author: Kurt Mortensen - Category: Leadership
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Persuasion And Presentation Obstacles
Fear is so debilitating, and yet it is so prevalent I would say, in fact, that it is probably the number one obstacle standing in the way of having a solid, positive mental mindset...
Author: Kurt Mortensen - Category: Advice
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Commercial Identity
The name you select for your business, product or service explains who you are or what you sell It identifies what sets you apart in the marketplace...
Author: Kurt Mortensen - Category: Business
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Do You Have What It Takes
Every day, people are achieving economic and creative independence by turning their skills into dollars...
Author: Kurt Mortensen - Category: Business Management
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The Decision Making Cycle
Do we understand the advertising and how the market works When you go to the supermarket to by shampoo, what dictates what we buy...
Author: Kurt Mortensen - Category: Leadership
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Three Steps To Using The Law Of Dissonance
Just like anything in life, there is an art an a science In this article I outline the step by step science to using dissonance effectively...
Author: Kurt Mortensen - Category: Leadership
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High Expectations Lead To Great Results
The expectations we create for others often become reality This can have interesting effects when applied out in the real world...
Author: Kurt Mortensen - Category: Advice
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Find The Motivator That Creates Hunger
In order to successfully motivate someone—or, to get her/him to internalize the motivation—you have to create a deep hunger or thirst...
Author: Kurt Mortensen - Category: Business
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Critical Humor
The proper use of humor in your introduction is crucial Your opener is where you set the stage, create the mood and get your audience ready to laugh...
Author: Kurt Mortensen - Category: Humor
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Compelling Evidence
As you prepare your message, understand that we humans aren't capable of absorbing all of the information you can gather...
Author: Kurt Mortensen - Category: Legal
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A Word Of Caution Regarding Obligation
The Law of Obligation can backfire on you or become a matter of ethics if it's used for the wrong reasons...
Author: Kurt Mortensen - Category: Business
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Drive To Success
Consistent and rapid changes are impacting the economy, and the small businesses that create approximately two-thirds of the nation’s new jobs...
Author: Kurt Mortensen - Category: Business
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Creating More Sales Through Active Participation
People have an innate desire to feel wanted and needed When you fulfill this need, you open the door to persuasion, a fact that has been proved beyond a doubt by records kept on industrial workers...
Author: Kurt Mortensen - Category: Business
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Mirroring And Matching
We often subconsciously mirror others, without even realizing we’re doing it It is just a natural thing that we do...
Author: Kurt Mortensen - Category: Business
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Weakness Of The Masses
Have you ever been in a situation where, because of the numbers in your group, you didn't really give it your all...
Author: Kurt Mortensen - Category: Marketing
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Expect With Confidence
Often our expectations are based on the assumptions we have about people or groups of people The same is true of us...
Author: Kurt Mortensen - Category: Self Help
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Fifteen Advertising And Promotional Ideas
Every successful company uses some sort of promotion to influence certain audiences, usually customers or prospects, by informing or persuading them...
Author: Kurt Mortensen - Category: Marketing
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Developing Plans
If you’ve researched your market, thought over the pros and cons of a home-based business, and decided to go ahead, it’s time to put together a business plan...
Author: Kurt Mortensen - Category: Marketing
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Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand Unlike the good old days when brand loyalty was a given, times have changed...
Author: Kurt Mortensen - Category: Marketing
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The 5 P’s Of Success
Throughout my years of study, I have found the ultra-prosperous all have common characteristics I call these common characteristics the 5 P’s of Success because each attribute clearly adds to their success...
Author: Kurt Mortensen - Category: Business
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Public Relations And Goodwill
One highly effective type of advertising costs virtually nothing: public relations With public relations, the newsworthiness of some aspect of your business or business activities can earn you free publicity in newspapers or magazines, or even on radio or television...
Author: Kurt Mortensen - Category: Marketing
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