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1 - 4 of 4 article(s) found submitted by Lainie L

Web 2.0 – A Social Phenomenon
To many, the phenomenon known as Web 20 is as abstract as a Miro painting...
Author: Lainie L - Category: Internet
 
Branding. What Do You Know, Joe?
While strolling along the aisles of the national marketplace, I pretend to be astounded by the myriad of products and brand choices presented to me, all fighting for my attention...
Author: Lainie L - Category: Marketing
 
Reinvigorate What? Brand Health Maintenance
A brand is a singular understanding of an organization, product or service This includes everything from key identity traits, core values, position in the marketplace and purpose for existence...
Author: Lainie L - Category: Marketing
 
∑ Consider The Cause. Creating Value Through Cause Related Marketing
∑ Cause Marketing, a strategy commonly used, has proven effective in both deepening brand value and gaining exposure for worthy causes...
Author: Lainie L - Category: Marketing
 
 
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