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How to Add Social Media to Your Press Release Strategy
Before the web came along, small businesses often had very little control over the publicity they could generate in the press, even when sending out press releases...
Author: Lauren Hobson - Category: Marketing
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A Balanced Equation For Web Site Success
For small businesses today, the web is a significant tool for promotion, advertising, lead generation, customer relationship management, and many other business-related activities...
Author: Lauren Hobson - Category: Internet
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Who Depends on Your Web Site?
If you had to guess, how many web sites would you say that you visit in a typical day Only a few...
Author: Lauren Hobson - Category: Internet
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The Summer Slow Down: 5 Tips to Speed it Up Again
I’ve been reading a lot lately about the “summer slow down” that many businesses experience during the summer months...
Author: Lauren Hobson - Category: Marketing
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Site Architecture - A Solid Foundation is Key
Many small businesses today have seen their target audience’s behavior shift toward using the web for communicating (email), getting news (web), and performing pre-shopping research (Google)...
Author: Lauren Hobson - Category: Business
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Five Ways to Leverage Your Web Investment
If you’re like most small businesses, your web site is an investment And like most investments, you'd like to see a nice return on that investment over time...
Author: Lauren Hobson - Category: Internet
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Customer Loyalty With a Mobile Twist
Customer Loyalty programs have been around for many years, but recently it seems they have been experiencing a bit of a resurgence...
Author: Lauren Hobson - Category: Marketing
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Blogging For Business
You may think that blogs and other social networking platforms are used mostly by teenagers who like to discuss their lives online with their friends, but it turns out that businesses are becoming part of the blogging trend as well, and finding big benefits along the way...
Author: Lauren Hobson - Category: Marketing
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You Built it - But Will They Come?
Most small businesses put a lot of time, thought, and marketing budget into creating a web site that not only gives users a great web experience, but also the necessary information to turn web visitors into new (or repeat) customers...
Author: Lauren Hobson - Category: Marketing
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Anchors Away!
How many types of “anchors” can you name I can think of News Anchors who bring us the headlines on TV each day, those wall-anchor thingies that you hammer into a wall before hanging a heavy shelf, and of course my summer favorite – boat anchors...
Author: Lauren Hobson - Category: Internet
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Diversify, Diversify, Diversify!
Most of us know that diversification is a good thing; whether it’s in regard to our professional training and skills or our financial investments, it’s usually wise to not “put all of your eggs into the same basket...
Author: Lauren Hobson - Category: Marketing
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