Index
1 - 5 of 5 article(s) found submitted by Linda Musgrove 
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8 Exciting Trade Show Tips For Improved Planning & Exhibiting Results
Trade Show Tip #1
• Setting defined Goals & Objectives for your exhibit is an essential part of maximizing the results for your company at trade shows
• Be sure to take ample time familiarizing yourself with the attendee demographics; by understanding their expectations and reasons for attending the show, you will be able to set relevant show objectives and develop a strategy for achieving them
Trade Show Tip #2
• Defining which attendees you want to reach and determining a strategy of how you will get your message across to them is imperative to achieving the objectives you have established
Trade Show Tip #3
• Once you have determined your company’s exhibiting objectives & defined the attendees you want to reach – establish what type of Pre Show, At Show, In Booth & Post Show Marketing Strategies you will utilize to attain your company’s objectives
Trade Show Tip #4
• Keeping in mind that your booth staff plays the most significant part in higher ROI (Return on Investment) for your company, carefully consider who you will have representing your company in the trade show booth
• Choose staff members that comprehend the seriousness of representing your company’s brands, business philosophy & quality
Trade Show Tip # 5
• After selecting the most effective booth staff, be sure they understand their responsibilities of engaging attendees, qualifying & gathering follow up data/leads for the sales team
• Properly preparing, training & educating them should be of the utmost priority; the results will have a big impact on your ROI (Return on Investment) for the show
• Plan to hold pre-show training sessions for ALL booth staff - starting at least one month before the show
Trade Show Tip #6
• Exhibit Hall Reception, Welcome Reception, Special Events, Cocktail Parties, Launch Events & Attendee Parties are all examples of networking events that will be held during a trade show; Make sure to do a little research and find these opportunities ahead of time and add them to your booth staffer’s schedule
• Why is it important to network...
Author: Linda Musgrove - Category: Marketing
| | | Table Top Trade Show Displays 101
Once you've taken the time to understand "who" you should be marketing to and have researched the appropriate shows to exhibit at, you will need to be certain that you are making an impact on the attendees' mind through your messaging, booth staff and Trade Show Display...
Author: Linda Musgrove - Category: Marketing
| | | Selecting A Super Targeted Promotional Item
There are a gazillion promotional products on the market and it may seem like a daunting task to select the "right one"; make sure you get the highest ROI possible for your promotional item purchase by first defining your Target Audience and secondly, setting Goals and Objectives for your Trade Show Exhibiting and Marketing initiatives...
Author: Linda Musgrove - Category: Marketing
| | | Top 10 Hottest Promotional Items For Trade Shows!
Are you like most Trade Show Managers; you can't wait to get to the part of planning for a show where you can start thinking about all the cute and funny “give-aways” you can hand out in your booth...
Author: Linda Musgrove - Category: Marketing
| | | Simplifying The Selection Of A Pop Up Trade Show Display
Limited budgets and BIG ambition are common for most businesses and particularly noticeable for those exhibiting at Trade Shows...
Author: Linda Musgrove - Category: Marketing
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