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Long Live the New Services Culture
The decade-long streak of "companies behaving badly" is gradually ending Many of us wisdom-seekers who track services industry trends, have been quietly praying for the day when the bad behaviors would subside...
Author: Lisa Nirell - Category: Business
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Get Positioned For Revenue
In 2003, every successful small to medium-sized IT company we surveyed said that company positioning is one of their biggest priorities as they prepare for tech sector recovery...
Author: Lisa Nirell - Category: Business
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Creative Distruction
What is "creative destruction," and why have I chosen this topic for my monthly newsletter
Some of you may be feeling some negative thoughts around this term...
Author: Lisa Nirell - Category: Business
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Five Focused Questions To Energize Your Marketing
In 2001, I was in charge of the worldwide account team who called on Microsoft, and was preparing for my first presentation to 18 top executives at their Redmond headquarters office...
Author: Lisa Nirell - Category: Marketing
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What Is Energized Business Growth?
As a leader, what would your life look like if your marketing strategy were clear, focused, and exciting...
Author: Lisa Nirell - Category: Business Management
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Lighting The Fire Of A Burning Desire: Living The 8th Habit
Napoleon Hill, author of Think and Grow Rich, learned that successful people shared 17 common traits...
Author: Lisa Nirell - Category: Marketing
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Is Your Business Blooming? Succeed By Slowing Down
I was walking out of a recent business networking meeting last week, I looked outside and reflected on the gorgeous morning...
Author: Lisa Nirell - Category: Leadership
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