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You’re Not an Expert? Five Information Product Formats That Leverage What Other People Know
"But I’m not an expert," protest many people when they’re invited to think about an information product they might create...
Author: Marcia Yudkin - Category: Writing
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Not an Expert? The 5 Best Information Publishing Options That Leverage What You Do Know
"I don’t feel right charging more than I already do," my sister told me once "Ninety percent of what I tell clients is just common sense...
Author: Marcia Yudkin - Category: Writing
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Must a Great Business Name Be Short?
Look around the Internet, particularly at blogs written by high-priced naming consultants, and you'll find a lot of rules about what makes for a great business name...
Author: Marcia Yudkin - Category: Marketing
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Top Mistake #1 When Naming a New Company or New Product
Bear with me, because when I tell you the number one mistake people make when selecting a name for their new company or new product, you are going to be surprised...
Author: Marcia Yudkin - Category: Marketing
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The #2 Most Common Mistake in Naming a New Company or New Product
Most of the time, business owners and organizational marketers look for a new company name or new product name that seems to get the job done...
Author: Marcia Yudkin - Category: Marketing
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Frequent Mistake #3 While Naming a New Company or New Product
“Your business name must be bold” Look around the Internet, and you’ll often find this advice...
Author: Marcia Yudkin - Category: Marketing
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Intelligent Article Spinning Without Software: Multiply Your Articles Painlessly and Unrepetitively
“What, you can write 40 articles on that one topic” asked a colleague when I was describing strategies for getting more traffic to one of my web sites...
Author: Marcia Yudkin - Category: Writing
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Naming Tips From the Internet’s Most Popular Free Business Name Generator
Thinking of using some fancy-dancy automated name generating program to brainstorm possible new company names or new product names...
Author: Marcia Yudkin - Category: Marketing
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Five Hidden Pitfalls When Naming Your New Company or New Product
You’re exhausted from several rounds of brainstorming and finally pick a name that seems to convey what you want to say...
Author: Marcia Yudkin - Category: Marketing
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Five Dangerous Myths About Naming Your Company, Business, Product or Service
I’m not sure why, but naming a new business or product trips up a lot of otherwise smart, level-headed entrepreneurs...
Author: Marcia Yudkin - Category: Business
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Information Products: The Limits of Repurposing
Today I visited the giveaway page of a group promotion and have a lesson to share about do’s and don’ts in reusing previously created material for purposes such as this...
Author: Marcia Yudkin - Category: Marketing
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Avoid These Six Deal-Killing Mistakes When Approaching a Potential Joint Venture Partner
Like many highly visible marketing experts, I receive five or six joint venture proposals every week...
Author: Marcia Yudkin - Category: Business
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Advertise Wisely! How To Avoid Advertising Fiascos For Your Small Business
All too often I hear “I spent $XXX on advertising and got no results to show for it” from small business owners or Internet entrepreneurs who can ill afford to throw $XXX down the drain...
Author: Marcia Yudkin - Category: Business
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Can You Beat the Competition? Yes. Here's Why and How
Imagine that you were given the exact same product to market along with 100 other people, many of them highly experienced marketers...
Author: Marcia Yudkin - Category: Business
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How to Compile Newsletter or Blog Articles Into a Collection People Will Pay For
Got content If you regularly provide tips, advice, case studies or the like in a free newsletter or ezine or on your blog, you may be able to repackage these articles into a free-standing product that readers would happily pay for...
Author: Marcia Yudkin - Category: Writing
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Repackage Public Domain Government Material Into Saleable Information Products
If you’ve heard of the possibility of creating an information product using copyright-free government material, you may be unsure of the potential to get users to pay for something that you accessed without charge...
Author: Marcia Yudkin - Category: Marketing
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Should You Edit Teleseminar Recordings? Yes! Here's How
For years, I led single-session teleseminars and sold them as products without doing any audio editing...
Author: Marcia Yudkin - Category: Marketing
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Sell High-Priced Teleseminars Easily Using Eight Factors That Boost Their Value
On average, teleseminars that charge a registration fee cost from $2995 to $39...
Author: Marcia Yudkin - Category: Marketing
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Create Teleseminar Handouts With Longlasting Value
Whenever you present a teleseminar, teleclass or teleconference, the main channel of communication is auditory...
Author: Marcia Yudkin - Category: Marketing
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Teleseminar Security: Keeping Freeloaders Off Your Teleseminar Line
How do you prevent people who have registered for your teleseminar from passing around the teleseminar call-in information to those who haven't paid for it...
Author: Marcia Yudkin - Category: Marketing
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Hosting a Teleseminar? How to Do So Like a Talk Show Pro
It's extremely rare to host a teleseminar exclusively with people who already recognize your voice Likewise, listeners may not recall the name of your guest...
Author: Marcia Yudkin - Category: Marketing
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Teleseminar Offers That Work For Your Audience and For You
Whether it's your own teleseminar or you're appearing as guest expert on someone else's teleseminar, you will often have an opportunity to tell listeners about a special offer...
Author: Marcia Yudkin - Category: Marketing
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Stuck For Press Release Angles? Three Fruitful Ways to Brainstorm Publicity Angles
Many of my clients get excited about the power of press releases to attract media attention, generate sales and move a site higher in search engines...
Author: Marcia Yudkin - Category: Marketing
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Jargon in Catalogs: Three Reader-Friendly Solutions
Someone was half-asleep while producing the Lands' End clothing catalog I received the other day The attractive cover shows a pretty woman picking oranges and the headline, "Introducing Sun...
Author: Marcia Yudkin - Category: Writing
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Search Marketing Strategy: How (and Why) to Dominate Google News
Search engine marketing efforts usually focus on improving the extent to which a site shows up in Google searches...
Author: Marcia Yudkin - Category: Marketing
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High Prices Help Your Clients and Help You
In medicine, placebos – dummy pills – often help patients heal, despite the fact that they contain no helpful ingredients...
Author: Marcia Yudkin - Category: Business
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Information Products: Fifteen Factors That Boost Their Perceived Value
Although the going rate partially depends on the target market, ebooks currently tend to sell for $29...
Author: Marcia Yudkin - Category: Marketing
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Does Your Information Product or Multimedia Course Come Across as a “Who Cares About You” Dump?
If you want to increase repeat purchases of your information products, boost word-of-mouth publicity for them and reduce refund requests, here’s a simple thing to do that takes less than two minutes and costs next to nothing: Include a cover letter welcoming the customer, reiterating the benefits they’ll receive from consuming the material and telling them where and how to dig into the content...
Author: Marcia Yudkin - Category: Marketing
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To Master Marketing, Use a Mentor - Here's Why
Are you unsure or frustrated in your attempts to build and grow your business
Some business owners get stuck in the endless quest for the latest information...
Author: Marcia Yudkin - Category: Marketing
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To Master Copywriting, Use a Mentor - Here's Why
In the last few years, I've had a number of people apply to my copywriting program whose work samples showed the same weakness - formulaic writing...
Author: Marcia Yudkin - Category: Writing
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