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Trade Show Display Rentals: A Great Way to Save Money
Times are hard, and more and more exhibitors are having to cut back at trade shows or simply not go because of the costs involved with attending...
Author: Mat Kelly - Category: Marketing
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A Sign of Maturing – Trade Shows Sans Booth Babes
The rationale behind hiring a trade show model is simple – nail the first impression by leveraging the old advertising maxim of sex selling...
Author: Mat Kelly - Category: Business
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The Secret of Your Trade Show Success
Four tips to helping your trade show booth succeed at your next trade show
It certainly doesn’t take long for those owning or even starting a business to discover that what you read in textbooks doesn’t necessarily apply to the real world...
Author: Mat Kelly - Category: Marketing
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Three Tips For Attending A Trade Show On The Cheap
It’s no secret that there are monumental benefits to attending a trade show – exposure to a targeted audience, opportunity to express your unique selling point, generating leads and soaking up industry knowledge at seminars and discussions...
Author: Mat Kelly - Category: Marketing
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Trade Show ROI: Why Trade Shows Give You The Most Bang For Your Marketing Bucks
No matter how much money you have in your marketing budget, it seems there’s never enough From the marketing department at Microsoft to the small nonprofit start-up, there’s always the desire to expand your budget for more effective promotion...
Author: Mat Kelly - Category: Marketing
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The 7 Habits Of Highly-Effective Trade Shows
Steven R Covey has helped millions of people in their business and professional lives with his book The Seven Habits of Highly Effective People...
Author: Mat Kelly - Category: Marketing
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Inventive Uses For Your Trade Show Accessories
When shopping for trade show displays, save money on your overall budget by choosing trade show accessories that stretch your marketing dollars...
Author: Mat Kelly - Category: Marketing
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Effective Marketing On A Shoestring Budget
There's only a small percentage of businesses in the marketplace with the firm brand recognition associated with Oprah, Microsoft, McDonald’s, Starbucks and Amazon...
Author: Mat Kelly - Category: Marketing
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Generate Traffic, Boost Sales With The Right Trade Show Graphics
After choosing the style for your trade show display, the next most important part of creating your signature space is creating trade show graphics that will make prospects stop in their tracks...
Author: Mat Kelly - Category: Marketing
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