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Marketing Research: Know Your Customers
Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage...
Author: Otilia Otlacan - Category: Marketing
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Understanding Marketing: 5 Common Misconceptions
Everybody seems to know Marketing The world is full of Marketing gurus...
Author: Otilia Otlacan - Category: Marketing
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E-marketing Basics: Pro And Cons Of Hour Targeting
One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites...
Author: Otilia Otlacan - Category: Marketing
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Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks
Yahoo Search Marketing (searchmarketingyahoo...
Author: Otilia Otlacan - Category: Internet
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Google Pagerank Update - First In 2006
With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak...
Author: Otilia Otlacan - Category: Internet
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SEO Best Practice: Befriend The Directories
Why Directories Are Important
Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons:
- Listings within major directories provide "context" to search engines...
Author: Otilia Otlacan - Category: Internet
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Introduction To SEO: What Is SEO?
Tough question, "What is SEO"...
Author: Otilia Otlacan - Category: Internet
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Marketing Strategy: 7 Steps To Market Segmentation
Market segmentation is widely defined as being a complex process consisting in two main phases:
- identification of broad, large markets
- segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly...
Author: Otilia Otlacan - Category: Marketing
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What Is eMarketing? - A New Discipline Is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development...
Author: Otilia Otlacan - Category: Marketing
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Small Biz Marketing Stategy: When To Launch A New Product
The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that...
Author: Otilia Otlacan - Category: Marketing
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Marketing Students: 5 Guidelines For Your Final Paper
Get motivated ('Why do I write this paper...
Author: Otilia Otlacan - Category: Marketing
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Overview On Qualitative Data Collection Techniques In International Marketing Research
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers...
Author: Otilia Otlacan - Category: Marketing
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Marketers: Are We Getting Dumb?
Good morning, you fellow marketers Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche...
Author: Otilia Otlacan - Category: Marketing
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Rules To Setting Business Goals And Objectives: Why And How To Be Smart
We all know that nothing runs without a plan, and a plan cannot run without having its objectives set...
Author: Otilia Otlacan - Category: Business Management
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The E-marketing Plan - Brief Overview And Working Scheme
I Summary of a marketing plan
The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment...
Author: Otilia Otlacan - Category: Marketing
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E-marketing Strategy: 7 Dimensions To Consider (The E-marketing Mix)
What is e-Marketing
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's...
Author: Otilia Otlacan - Category: Marketing
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