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The False Promise Of Word Of Mouth Marketing
We’ve all heard the advice: turn your clients into your mini ‘sales force’ by encouraging them to tell others about you and your business...
Author: Paul Mccord - Category: Marketing
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Who Are You Marketing?
Take a look at your business cards, your brochures, your filers, and your other marketing materials What sticks out to you...
Author: Paul Mccord - Category: Marketing
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Is Your Follow-Up Communication Guilty Of Prospecticide?
Like Angela Lansbury in “Murder, She Wrote,” I run into cases of murder everywhere I go Unlike Lansbury who faced cunning villains who intentionally murdered, the cases I come across are unintentional, but with the same deadly results...
Author: Paul Mccord - Category: Marketing
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Do You Need To Fire Your Employer?
If you work as an outside, commissioned salesperson, think about what your employer does:
Your employer pays for:
• virtually 100% of your training
• virtually 100% of your marketing
• your gas, your cell phone, your prospect and client lunches and coffee meetings
Your employer is investing hundreds of dollars per month in your career...
Author: Paul Mccord - Category: Marketing
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Projecting An Expert Image
Virtually every salesperson with any experience what so ever proclaims him or herself to be an expert in their field...
Author: Paul Mccord - Category: Marketing
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The Power Of The Press Release
Open any newspaper and you’ll find mention of thousands of companies and products Most typically the same names are mentioned over and over—Sears, Old Navy, GM, Microsoft, Wal-Mart, and the list goes on...
Author: Paul Mccord - Category: Marketing
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Three "Secrets" To A Successful Networking Event
Are you one of the millions of small business owners and professionals who have attended networking events held by the chamber of commerce or a business organization and found the experience to be far less than what you had hoped...
Author: Paul Mccord - Category: Marketing
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Secrets Of A Successful Marketing Partnership
I recently received an interesting e-mail from a gentleman in the UK asking if marketing partnerships really work...
Author: Paul Mccord - Category: Marketing
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Speak Your Way To Success
Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field and generate a pipeline of quality prospects...
Author: Paul Mccord - Category: Marketing
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Why Clients Resist Giving Quality Referrals
Virtually every advisor has been taught that generating referrals from clients and prospects are the way to success, but less than 15% of all advisors generate enough referrals to significantly impact their business...
Author: Paul Mccord - Category: Marketing
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Effective Client Communication
Whether you know it or not, your database of current and past clients is your best source of new clients...
Author: Paul Mccord - Category: Marketing
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Knowing Who Your Client Knows
One of the critical parts of generating a large number of quality referrals is, of course, getting quality referrals, as opposed to just getting names and phone numbers...
Author: Paul Mccord - Category: Marketing
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Developing A Referral-Based Mindset
Converting your sales business to a referral-based model requires you to rethink and rework your mindset...
Author: Paul McCord - Category: Business
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Meeting Your Client's Expectations Isn't Enough
One of the current buzz phrases in business is “exceeding the client’s expectations” This is a laudable goal, but one that is seldom met...
Author: Paul McCord - Category: Marketing
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Unlock The Untapped Commissions In Your Client Database
Right this minute, you are probably sitting on tens of thousands, maybe hundreds of thousands of dollars worth of commissions...
Author: Paul McCord - Category: Marketing
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