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1 - 4 of 4 article(s) found submitted by Paul Wolfe

Always be Closing: The DNA of Copywriting
In that great hymn to the desperate and driven men who hustle real estate on the borderline of ethics, Glengarry Glen Ross, (it was both a play and a movie by David Mamet) there is a short mantra the men live by: Always be closing...
Author: Paul Wolfe - Category: Marketing
 
Blogs are Just Copywriting
Technology confuses as often as it clarifies Take blogs...
Author: Paul Wolfe - Category: Writing
 
Great Copywriting Starts Before a Words is Written
There’s a wonderful saying in theater: “If it’s not on the page, it’s not on the stage” It means that no matter how great the acting and direction, it’s the idea at the core of the play that matters...
Author: Paul Wolfe - Category: Writing
 
GOD is in the Details and Copywriting is in the Nanosecond
The famous Twentieth Century architect Mies van der Rohe made that oft-quoted and oft-misquoted pronouncement: God is in the details...
Author: Paul Wolfe - Category: Marketing
 
 
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