1 - 4 of 4 article(s) found submitted by Paul Wolfe
Always be Closing: The DNA of Copywriting In that great hymn to the desperate and driven men who hustle real estate on the borderline of ethics, Glengarry Glen Ross, (it was both a play and a movie by David Mamet) there is a short mantra the men live by: Always be closing... Author: Paul Wolfe - Category: Marketing
Great Copywriting Starts Before a Words is Written There’s a wonderful saying in theater: “If it’s not on the page, it’s not on the stage”
It means that no matter how great the acting and direction, it’s the idea at the core of the play that matters... Author: Paul Wolfe - Category: Writing