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 Trend Spotting And Predictions For 2009
As we roll into 2009, I thought it might be a good idea to take a look at some trends for the New Year and ways you can turn these trends into profits for you...
Author: Penny Sansevieri - Category: Writing
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Interview With Bob Miller of HarperStudio
As many of you know, the industry went through another big upheaval last week so we decided to spend some time talking to Bob Miller, President and Publisher of an innovative new imprint of HarperCollins called HarperStudio...
Author: Penny Sansevieri - Category: Marketing
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10 Secrets of a Super Blogger
No matter how many new web 20 properties that pop-up like Twitter and the like, blogging still remains very popular...
Author: Penny Sansevieri - Category: Internet
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Why Your Book Isn't Selling
Over the past several days I've fielded a number of calls from authors frustrated with their progress...
Author: Penny Sansevieri - Category: Writing
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Simple Ways to Promote Yourself Online
In as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people...
Author: Penny Sansevieri - Category: Internet
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Getting Into Bookstores
Let's face it, regardless of the odds we authors still want to get into bookstores But if you've been having a hard time with this, take heart...
Author: Penny Sansevieri - Category: Writing
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How to Get an Agent or Publisher For Your (Self-Published) Book
I get this question a lot: "Now that I've self-published I need to find an agent, how do I do that" Well, it might seem to be a simple and easy transition...
Author: Penny Sansevieri - Category: Writing
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Ten Speaker Tips to Make Any Presentation Sparkle
We talk a lot about speaking and not to plan a book signing, but rather a book event However, many of you have been emailing to say "Speaker tips, please...
Author: Penny Sansevieri - Category: Advice
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Get Real! Publishing Myths Exposed!
In the years since I've been in publishing I can't even count on one hand how many myths I've heard or how many of them have been pushed on unknowing authors...
Author: Penny Sansevieri - Category: Writing
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Five Simple Ways to Grow Your Email List
If you have an email list or are thinking of starting one, congratulations There's no quicker way to build your customer base than through an email list...
Author: Penny Sansevieri - Category: Internet
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The Key to Doing Keyword Research
As any Search Engine Optimization expert will tell you, Keyword research is a funny animal The type of keyword research you do will vary, depending on what you're using the keywords for...
Author: Penny Sansevieri - Category: Internet
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Micro-Blogging on Twitter
There's a hot new trend going on right now and it's called micro-blogging So what's a micro-blog...
Author: Penny Sansevieri - Category: Internet
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Virtual Author Tour How-To Guide
After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet...
Author: Penny Sansevieri - Category: Internet
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The Amazon Battle, Continued: An Interview With BookLocker's Angela Hoy
Amazon is a big piece to our success and as they continue to change their model, how we market and sell our books needs to change as well...
Author: Penny Sansevieri - Category: Writing
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How To Maximize Book Expo America
Each year we get a lot of questions about Book Expo (BEA) Authors and publishers are wondering if they should go, how they will benefit from it and most importantly, how best to maximize BEA...
Author: Penny Sansevieri - Category: Writing
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The Amazon Controversy: The Best Thing To Happen To Your Book
I think most of us in the book world spent the last week lamenting the fact that POD books, authors, and publishers were getting shut out of Amazon...
Author: Penny Sansevieri - Category: Writing
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Amazon's Arrogance
It was a shot heard round the publishing world in record time Once Writers Weekly's Angela Hoy, co-owner of Print-On-Demand services company BookLocker, got off the phone with an Amazon rep last month, she posted the warning that Amazon was issuing an ultimatum to POD and small press publishers: print through our on-demand service, BookSurge, or the "buy button" on their Amazon page will be turned off...
Author: Penny Sansevieri - Category: Writing
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What Does Amazon's Decision Really Mean?
An interview with Jerry D Simmons, regarding the far-reaching implications of Amazon's recent announcement that any small press or print-on-demand publisher doing business with them would need to print books through their publishing arm: BookSurge...
Author: Penny Sansevieri - Category: Writing
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Pitching Yourself To Bloggers
If you're trying to pitch yourself to bloggers you may have found the dead silence at the end of your email exchange...
Author: Penny Sansevieri - Category: Internet
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Tapping Into Emotional Hot Buttons
I talk a lot about "tapping into emotional hot buttons" – so much so that in a recent class I taught an author stood up and said: "Ok, enough already...
Author: Penny Sansevieri - Category: Writing
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Seven Powerful Ways To Find New Readers For Your Blog
It's one thing to have a blog, it's quite another to get readers If you have a blog and have been blogging for a while, you know what I mean...
Author: Penny Sansevieri - Category: Internet
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The Biggest Mistakes Bloggers Make
All right, so you have a blog, now it's time to get serious There are ways to grab traffic (readers) and there are ways to lose them...
Author: Penny Sansevieri - Category: Internet
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20 Simple Ways To Get Massive Traffic To Your Web Site
Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now...
Author: Penny Sansevieri - Category: Internet
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The Lowdown On Finding The Perfect Keywords
Whenever I teach a class on Internet marketing, it's inevitable that the term "keyword" comes up Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct...
Author: Penny Sansevieri - Category: Internet
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The Most Important Words On Your Web Site
When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, i...
Author: Penny Sansevieri - Category: Internet
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How To Get Massive Traffic To Your Blog: Tag! You're It!
One of the biggest questions I get from authors is: "I have a blog but how do I get people to it" Well first off, you want to keep blogging, but there are other things you can do too and we'll discuss two of the most powerful ones here...
Author: Penny Sansevieri - Category: Internet
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Planning Your Publicity
Now that we're at the end of the year, it's a great time to plan your publicity for 2008
With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times are crucial...
Author: Penny Sansevieri - Category: Marketing
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How Long Is Too Long To Market A Book?
So how long is too long to market a book According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it...
Author: Penny Sansevieri - Category: Writing
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What Starbucks Taught Me About Search Engine Marketing
When it comes to having a lot of options for coffee you can't really beat Starbucks It seems that there’s virtually a store on every corner...
Author: Penny Sansevieri - Category: Internet
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Building Your Marketing Team
Spending money on marketing is never easy, but it's worse when you hire a marketing team and don't understand how to work with them...
Author: Penny Sansevieri - Category: Marketing
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