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Why is Recession Proof Marketing Bullshit?
There is a lot of hype today about recession proof marketing, personally, based on the results I have seen, I believe it is a bullshit claim...
Author: Peter Lawlesss - Category: Marketing
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Home Care Ireland
When you want to look after an elderly person, you need to be able to understand them fully and to be able to talk to them in a way that suits them best, so that they understand what you want to tell them...
Author: Peter Lawlesss - Category: Family Concerns
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Home Care: Dealing With Emergencies
The right information saves lives
In an emergency, knowing the medical history of the patient can be the difference between life and death...
Author: Peter Lawlesss - Category: Home Management
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Stop Being Invisible
Make your presence felt by being seen and heard in a profitable way
Unless you talk about value in your communication, people will shut their eyes to features, or even benefits, unless they can clearly see what's in it for them...
Author: Peter Lawlesss - Category: Marketing
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No-Cost DIY Website Makeover
Despite all the success in the world from Search Engine Optimisation (SEO) and Online Advertising (PPC), if people are not contacting you or buying from your website– it's a failure...
Author: Peter Lawlesss - Category: Internet
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The Secret To A Good Night’s Sleep
We all sleep for 25 years – are you sleeping as well as you could
Whether they are top quality siberian goose down duvets, pillows and other highly comfortable duvets and bedding, they all can greatly contribute to the quality of your good nights sleep...
Author: Peter Lawlesss - Category: Home Management
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Why Siberian Goose Down Duvets?
If you are anything like me when I started out, you might be thinking a duvet is a duvet, how different can they be...
Author: Peter Lawlesss - Category: Home Management
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How Can Your Customers Benefit From Giving You Referrals?
We all know that the very best lead you can get into your business is a referral When someone is referred to your business by someone that they know and respect, they are already open to your offering...
Author: Peter Lawlesss - Category: Marketing
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Is Goal A 4 Letter Word?
Captivate Buyers in 5 Words
OK, so can You write "Write Headlines that Really Sell"
If you have read many of my articles, you will probably know that I always bang on about the vital importance of customer value...
Author: Peter Lawlesss - Category: Marketing
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CRM: Who Are Your Most Profitable Customers?
By knowing the answer to that question, you will discover how to multiply your profits Let me ask you another question, if you knew who they were would spend most time with them...
Author: Peter Lawlesss - Category: Business Management
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Sales Process: Repeat Success And Avoid Failure
Good sales people are naturals They just get on with the job, their customers love them and they keep bringing home the bacon...
Author: Peter Lawlesss - Category: Marketing
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Should You Outsource Sales Management – The Key Considerations
No matter how great your product or service is, if you don't have people using and buying what you produce, you go out of business...
Author: Peter Lawlesss - Category: Business Management
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Even You Could Sell Snow To The Eskimos!
We all know that Eskimos primarily use snow to build houses How then could you sell them more of something, which is abundant and free...
Author: Peter Lawlesss - Category: Marketing
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Is Your Unique Value Proposition, Unique In Your Customer's Eyes?
Pretty powerful combination you might think What would Brian Boru have done faced with 10th century marauders wielding 20th century weapons...
Author: Peter Lawlesss - Category: Marketing
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How To Use Power Questions That Create An Irresistible Urge To Buy With Your Prospects
Did you ever end up buying something that you did not know you wanted, and yet it felt the most natural thing in the world...
Author: Peter Lawlesss - Category: Business Management
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Will Sales Technology Actually Improve Your Company's Sales?
As we embrace the information age, there are more gadgets available to the average sales person, than there were weapons for old age warriors...
Author: Peter Lawlesss - Category: Business Management
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What Are The 3 Vital Parts Of A Winning Sales Call?
The two greatest problems facing all small business are;
How do I get more qualified leads
How do I convert more of those leads into customers...
Author: Peter Lawlesss - Category: Business Management
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Do You Obey The 5 Commandments Of Customer Communication?
Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable...
Author: Peter Lawlesss - Category: Business Management
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What Is Your Product Really Worth?
The secret of selling is the art of value visualization A natural sales person will lead the buyer through a series of structured questions, whereby the buyer will actually “see” what the product will enable them to do...
Author: Peter Lawlesss - Category: Business Management
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Mars And Venus: What Makes Sense To Buyers?
Did you ever feel that the person you were speaking to was living on another planet Did it ever cross your mind that they might think the same about you...
Author: Peter Lawlesss - Category: Business Management
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Mars And Venus: How Does Venus Know They Got It Right?
Knowing that buyers have different agendas to sales people is half the battle Like any relationship, once you know how the other person likes to make decisions, and you react appropriately, then that relationship becomes stronger...
Author: Peter Lawlesss - Category: Business Management
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Mars And Venus: "Moving Towards" Or "Moving Away From"
All too often sales people assume that buyers use the same criteria to make a purchase as they would...
Author: Peter Lawlesss - Category: Business Management
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Mars And Venus: Sales People Are From Mars, Buyers Are From Venus - Introduction
Many of you are probably familiar with John Gray's famous relationship book, "Men are from Mars, Women are from Venus"...
Author: Peter Lawlesss - Category: Business Management
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Sales: Align With Your Buyer’s Objectives To Close Sales Quickly
What is the most important reason that sales fail to close on time or even close at all When you get a mismatch by sellers selling forward and buyers buying backwards...
Author: Peter Lawlesss - Category: Business Management
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Why Cold Calling Does Not Work, Using Traditional Methods
So what is the secret to highly successful cold calling Why is it that some people always seem to get the appointment...
Author: Peter Lawlesss - Category: Business Management
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Double Your Income In 2 Years
If you are a business owner or sales person, this article will appeal to you You both earn your income from selling, so I guess you want to earn a few bucks more...
Author: Peter Lawlesss - Category: Business Management
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Six Golden Questions, Winning Sales People Always Ask
Have you ever met a sales person who has all the excuses The reasons that the sale just didn’t happen; it’s never their fault is it...
Author: Peter Lawlesss - Category: Business Management
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How To Create And Deliver Truly Effective Customer Presentations!
What is a truly effective sales presentation I would define it as one that generates a call to action that eventually leads to a sale...
Author: Peter Lawlesss - Category: Marketing
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How To Interview Sales People Successfully
Since the dawn of free trading only two things have ever mattered; producing a quality product or service and the ability to sell it successfully...
Author: Peter Lawlesss - Category: Business Management
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Revealed: The Ultimate Lead Generation Tool
There is one lead generation strategy that out performs all others exponentially This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit...
Author: Peter Lawlesss - Category: Marketing
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