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1 - 5 of 5 article(s) found submitted by Phillip Davis

Your Brand Is Your Promise! (so What Are You Promising?)
When people mention the word "brand" they usually mean a well known, well defined company That's why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it...
Author: Phillip Davis - Category: Marketing
 
Why Weird Words Make Great Brand Names
When creating a truly great company name, the number one consideration should be the level of “engagement...
Author: Phillip Davis - Category: Marketing
 
Eight Mistakes To Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a building Once it's in place, the entire foundation and structure is aligned to that original stone...
Author: Phillip Davis - Category: Business Management
 
Tips For Creating Brilliant Business Names
Imagine if Yahoo had been named TheInternetDirectoy -- or StarBucks was christened “Premier Coffees”...
Author: Phillip Davis - Category: Business Management
 
Transform Your Business Name Into A Brand Name
It's easy to think that because you have a name, logo and tag line, that you have a brand But corporate identity is just the first step of building a brand image...
Author: Phillip Davis - Category: Business Management
 
 
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