How to Measure Your Copywriting Skills If there's one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters... Author: Ray L. Edwards - Category: Marketing
Can Your Business Cackle? Life is not fair
As a business owner I’m sure you know of inferior products and services that do a lot better than yours... Author: Ray L. Edwards - Category: Business
Is Your Website Ugly Enough? What gives a website owner fuzzy feelings inside is not the same thing that makes the site sell In fact, it has been proven and shown over and over again that UGLY, but functional sites outsell fancy looking websites designed to win creative awards... Author: Ray L. Edwards - Category: Internet
Value Added Copywriting I know a preacher that can burn any pulpit down within an hour His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake... Author: Ray L. Edwards - Category: Marketing