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1 - 14 of 14 article(s) found submitted by Ray L. Edwards

10 Secrets to Writing Stronger Headlines
It’s simple Your marketing message stands or falls by your headline...
Author: Ray L. Edwards - Category: Marketing
 
How to Measure Your Copywriting Skills
If there's one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters...
Author: Ray L. Edwards - Category: Marketing
 
How to Avoid Tattle-Tale Copywriting
When she stepped on the scale a warning message popped out which read, “One at a time please” So goes a local community joke from my childhood days...
Author: Ray L. Edwards - Category: Marketing
 
Effective Copywriting by Design
In my copywriting coaching program, the very first lesson I encourage all my students to do is one entitled “Persuasion Architecture”...
Author: Ray L. Edwards - Category: Marketing
 
How to Create a Selling Offer
As a copywriter myself, I’ll like you to believe that copywriting is all there is to making more sales...
Author: Ray L. Edwards - Category: Marketing
 
Can Your Business Cackle?
Life is not fair As a business owner I’m sure you know of inferior products and services that do a lot better than yours...
Author: Ray L. Edwards - Category: Business
 
Is Your Website Ugly Enough?
What gives a website owner fuzzy feelings inside is not the same thing that makes the site sell In fact, it has been proven and shown over and over again that UGLY, but functional sites outsell fancy looking websites designed to win creative awards...
Author: Ray L. Edwards - Category: Internet
 
When Straight Benefit Headlines Don’t Work
About every copywriter will tell you that your headline should shout your strongest benefit to your prospect...
Author: Ray L. Edwards - Category: Marketing
 
You Are Not Your Customer!
As a copywriter, I have to be prepared for a number of scenarios whenever I deliver my completed copy to my clients...
Author: Ray L. Edwards - Category: Marketing
 
Marketing Lessons From The Apocalypse
In the last book of the Bible called Revelation or the Apocalypse, the writer John is given seven letters to be delivered to seven different churches...
Author: Ray L. Edwards - Category: Marketing
 
7 Keys In Getting Your Prospects To Act
Today I would like to look at the matter of persuasion How do you get your prospects to take action...
Author: Ray L. Edwards - Category: Marketing
 
The Bible - The Source Of All Copywriting Secrets
I've been a student of the Bible for practically all my life There is a lot of reason why this book remains the number one best-seller year after year...
Author: Ray L. Edwards - Category: Writing
 
Value Added Copywriting
I know a preacher that can burn any pulpit down within an hour His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake...
Author: Ray L. Edwards - Category: Marketing
 
Words To Avoid Using In Copywriting And Advertising
I could still recall the days of writing telegrams That was before the fax machine, internet and email...
Author: Ray L. Edwards - Category: Marketing
 
 
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