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2020 Vision for the Web
The growth of the web since 2000 has been massive and in the 'new' economies - China, Brazil, Russia, India, Eastern Europe that is likely to continue apace...
Author: Richard D S Hill - Category: Internet
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Making Customer Incentives Work
Getting and keeping customers has never been tougher In a recession people count every penny...
Author: Richard D S Hill - Category: Marketing
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Social Media Workflow
Whenever I talk with people about social media they say one thing: “It’s all very well, but where do I find the time...
Author: Richard D S Hill - Category: Internet
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Is Your Website Boring?
Most organizations have a website these days, whether it is a simple brochure or something a great deal more complex...
Author: Richard D S Hill - Category: Internet
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More Internet Marketing
Recent research shows that 45% of small businesses believe the Internet will be an important tool in helping them survive and prosper during the recession with one in five believing it will be the most important tool in helping small businesses beat the recession...
Author: Richard D S Hill - Category: Marketing
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More About AdWords
Google AdWords has been the force behind Google’s growth Every company needs revenue and AdWords accounts for the vast majority of Google’s revenue...
Author: Richard D S Hill - Category: Internet
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Social Media Marketing 1
Some years ago we ran a newsletter under “Social networks - do you have a netlife”...
Author: Richard D S Hill - Category: Internet
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Social Media Marketing 2
Last month we introduced the idea of social media marketing, this month we’re going to give you some solid pointers about what to do and what not to do...
Author: Richard D S Hill - Category: Internet
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Viral Marketing
Viral marketing involves people in passing along a marketing message and can include funny videos, web micro-sites, interactive games, text messages, special offers, interesting stories or images that are passed around interlocking social networks whether they are family, friends or colleagues...
Author: Richard D S Hill - Category: Marketing
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Integrated Marketing
If you are don’t get the right message to your potential customers at the right place, the right time and the right cost then you won’t have a successful business...
Author: Richard D S Hill - Category: Marketing
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Online and the Credit Crunch
Recent statistics, published by analysts IMRG, show British shoppers spent £265 billion online in the first six months of 2008...
Author: Richard D S Hill - Category: Internet
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Affiliate Marketing
According to E-consultancy's Affiliate Marketing Survey 2008, [ http://wwwe-consultancy...
Author: Richard D S Hill - Category: Marketing
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Your Website and Brand
How do you ensure your website reflects your brand and its values
Is it important...
Author: Richard D S Hill - Category: Marketing
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The Laws of ECommerce
ECommerce is about converting visitors to your site into customers
A bricks and mortar shop has to work hard to get a prospect to make a special visit or passing prospects to enter...
Author: Richard D S Hill - Category: Internet
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Marketing Your Website
Believe it or not the first thing is to have a website marketing plan including your site’s:
- Mission – what is its task and purpose...
Author: Richard D S Hill - Category: Internet
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How To Build A Good Business Website
The UK has the most active online population of any country in Europe with around 21 million logging on every day and 72% using the Internet to make purchases...
Author: Richard D S Hill - Category: Internet
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SEO Or PPC?
Which is better, Search Engine Optimization (SEO) or Pay per Click (PPC)
In our opinion, the best approach is to combine SEO and PPC...
Author: Richard D S Hill - Category: Internet
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Effective Sites
An effective site is one that does its job It has a clear message and purpose that any visitor understands immediately...
Author: Richard D S Hill - Category: Internet
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Google Adwords
Google's UK advertising revenue this year is likely to outstrip that of Channel 4 in the UK and may soon approach ITV's...
Author: Richard D S Hill - Category: Marketing
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Are You A Hunter Or A Farmer?
You want your customers, potential customers, distributors, professional contacts, staff, distributors, the media, and other third parties who might be advocates for you to know as much about your products and services and your business as they possibly can...
Author: Richard D S Hill - Category: Internet
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The Feel Of The Web
Have you noticed how the feel of the web is changing
Perhaps you use LinkedIn - http://www...
Author: Richard D S Hill - Category: Internet
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All About E
Are SMEs missing an opportunity
Just 18% of SMEs are selling on-line...
Author: Richard D S Hill - Category: Computers and Technology
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How To Build A Better Website Without Building A Website
The most important thing to think about, when first thinking about any website, is the user Like so much marketing websites are, unfortunately, too often developed ‘inside out’ (company focused) rather than ‘outside in’ (customer focused)...
Author: Richard D S Hill - Category: Internet
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Commercial Benefits Of The Internet And WWW
We read some reports recently about SMEs and the internet / www - they make fascinating reading
The internet and world wide web [www] are acknowledged as a highly cost-effective and flexible business tool, but research by Dynamic Markets for internet service provider UK Online found that small companies in the UK are not using the internet for business as much as the general population...
Author: Richard D S Hill - Category: Internet
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Successful Branding For SMEs
Then
Branding (from Teutonic brinnan, to burn), was first a mode of punishment using a hot iron to scar the body so that criminals could be recognized...
Author: Richard D S Hill - Category: Marketing
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Effective Email Tips
How do you ensure that you hit the mark, rather than just becoming noise in the recipient’s in-box There more to say about effective Email than we can fit into a newsletter, but the tips below are a good start...
Author: Richard D S Hill - Category: Internet
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Website Planning
Website planning
In too many cases organizations develop a web site for the wrong reasons:
• Their MD wants one
• A web design firm has offered to give them a special deal
• They don’t want to be ‘left behind’
• They want to provide an electronic version of the organization’s brochure
Really good reasons such as
• Making money via sales and customer development
• Saving money by cost effective distribution of newsletters and other publications, managing collaboration and best practice
• Providing information via searchable databases
• Changing attitudes to your organization
are constantly emerging...
Author: Richard D S Hill - Category: Internet
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Blogging Your Business
What is a blog The term was coined in 1999, and today Webster’s dictionary defines a blog as a “diary; a personal chronological log of thoughts published on a Web page...
Author: Richard D S Hill - Category: Internet
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Intranets And Extranets
It is amazing that many small and medium sized organizations still think of the Internet and the WWW as the only way Ebusiness affects them...
Author: Richard D S Hill - Category: Internet
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Do You Have A Netlife?
Online social networks - whether private or business are constantly in the news these days
So is six degrees of separation - the hypothesis that anyone on Earth can be connected to any other with no more than five intermediaries...
Author: Richard D S Hill - Category: Society
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