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Achieving Marketing Fitness
OK, so you want to improve your overall marketing effectiveness You want to attract more clients, make more money and have a bigger impact in the world...
Author: Robert Middleton - Category: Marketing
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Tinker Toys Marketing
As I was putting the finishing touches on my new "Web Site ToolKit" last night I realized how much that putting together any marketing strategy or campaign is like assembling Tinker Toys or Legos...
Author: Robert Middleton - Category: Marketing
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Prove You're The Solution
We generate attention and interest for our business by focusing on results, not process, but that's not enough to make the sale...
Author: Robert Middleton - Category: Marketing
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The Familiarity Factor
In marketing there are two big factors that help you attract clients consistently The first is Strategy - the ability to create an effective client-attracting plan...
Author: Robert Middleton - Category: Marketing
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Selling The Free Offer
Central to InfoGuru Marketing is giving stuff away
In fact all your marketing should revolve around this simple principle and action: Create valuable information to give away and give it away in vast quantities...
Author: Robert Middleton - Category: Marketing
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Authentic Conviction
Have you ever found yourself talking (or writing) about your business or your services and felt that you were struggling to convince yourself that you had value to offer...
Author: Robert Middleton - Category: Marketing
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Delivering The Ultimate Outcome
Lately I've been thinking a lot about client results
My conclusion is that producing consistent results for our clients is really the only way we can justify our existence as Independent Professionals...
Author: Robert Middleton - Category: Marketing
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Six Steps To More Money
How can you make more money in your professional service business A lot more money...
Author: Robert Middleton - Category: Marketing
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Dealing With Thwarted Intentions
Recently I asked a group of Independent Professionals if they had experienced having their intentions thwarted regarding marketing their services, I opened up a floodgate...
Author: Robert Middleton - Category: Marketing
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Persuade With Logic, Evidence Or Authority?
There's more than one way to persuade a person (or your spouse)
I was reminded of this again today as I was hiking with my wife, Saroj, in Zion National Park...
Author: Robert Middleton - Category: Marketing
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Four Key Elements Of Persuasion
Are you aware of how important an attractive presentation is to marketing success
On the plane back from our vacation last week, my wife was reading People Magazine; it happened to be the "Best and Worst Dressed" issue...
Author: Robert Middleton - Category: Marketing
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Your Flagship Product
Want a proven way to become memorable to your potential clients Create a "flagship product...
Author: Robert Middleton - Category: Marketing
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The Art Of Effortless Selling
Can selling be effortless Yes, it can be easier than you ever thought possible...
Author: Robert Middleton - Category: Marketing
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Marketing Is A TV Drama
How can you know what your clients really want Look at TV...
Author: Robert Middleton - Category: Marketing
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Stored Marketing Energy
Did you know that you have vast amounts of energy stored up in your business waiting to be ignited
As I recall, in school I wasn't very good at physics...
Author: Robert Middleton - Category: Marketing
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Combatting Skepticism
Prospective clients are skeptical about you, your services and the results you say you produce What can you do to combat this skepticism...
Author: Robert Middleton - Category: Marketing
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To Close Or Not To Close
Are you choking when it comes time to close the sale Here are some approaches that will make it easier...
Author: Robert Middleton - Category: Marketing
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The Relationship Pipeline
To turn prospects into clients you need to move them along the "Relationship Pipeline"
Almost everyone has heard of the concepts "The Sales Pipeline" and "Relationship Marketing...
Author: Robert Middleton - Category: Marketing
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Turning Leads Into Appointments
Is there a secret to turning leads and prospects into solid appointments
One of the most frequent questions I get is, "How do I turn leads into appointments...
Author: Robert Middleton - Category: Marketing
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The Most Important Marketing Principle
Several times people have asked me what the most important marketing principle was What is the one thing you absolutely have to know in order to attract more clients...
Author: Robert Middleton - Category: Marketing
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The Two Million Dollar View
Why aren't you making a million dollars a year in your business And if you don't aspire to make a million (or more) per year, then why are you still struggling to make the amount you'd like to make...
Author: Robert Middleton - Category: Marketing
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Finding Your Marketing Niche
I got an email from a customer recently with this comment:
"I can't make any progress with my marketing until I know what my marketing niche is...
Author: Robert Middleton - Category: Marketing
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The Ten Foot Wall
I've found that there are three big objections that frequently come up when anyone is looking at retaining the services of a professional...
Author: Robert Middleton - Category: Marketing
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Setting Unreasonable Goals
I heard a guy on NPR last night (This American Life) talking about devoting his life to developing a time machine...
Author: Robert Middleton - Category: Marketing
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Networking And The Art Of Green Evangelism
These days everyone, everywhere is talking aobut global warming It's in magazines, newspapers, television and the movies...
Author: Robert Middleton - Category: Marketing
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Marketing Recipes
As you know, my business name incorporates the two words "Action Plan" It's not an accident...
Author: Robert Middleton - Category: Marketing
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Tweaking: The Hidden Marketing Secret
Wonder why some people get better marketing results than others It's because they tweak...
Author: Robert Middleton - Category: Marketing
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Marketing Beyond Boring
Over the years I've talked about dozens of ways to get attention for your business And my biggest focus has always been on delivering a message that speaks to your prospects' needs...
Author: Robert Middleton - Category: Marketing
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The Art Of Friendly Persistence
What do you do in Mexico when a smiling man approaches you on the street with a silver chain Ignore him and walk in the other direction, right...
Author: Robert Middleton - Category: Marketing
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Grow Your List
The marketing holy grail these days is building your email list
If you have a big list you have tremendous marketing leverage...
Author: Robert Middleton - Category: Marketing
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