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1 - 4 of 4 article(s) found submitted by Robert Wilkinson

Direct Mail - How To Get Your Envelope Opened?
If you use direct mail it's in your best interest to get as much of it opened and read as possible You may have spent a small fortune on the copywriting and the expensively printed brochure, but if you don't ensure that as many packs are opened and read as possible, then both copy and brochure are wasted...
Author: Robert Wilkinson - Category: Marketing
 
Direct Mail - The Deadly Sin Of Not Testing
If there's one thing that makes direct mail a reliable method of drumming up new business, then that would have to be the ability to test if different version of a pack achieve a better return on investment...
Author: Robert Wilkinson - Category: Marketing
 
Direct Mail - Don't Forget The Envelope
This article is geared more towards small and medium enterprises requiring runs of 100,000 pieces or less...
Author: Robert Wilkinson - Category: Marketing
 
Direct Marketing - Keep Them Reading
Direct marketing - get them reading and keep them reading Whether you are door dropping leaflets, sending direct mail packs or putting inserts into newspapers you have a limited amount of time to make your appeal to your prospect...
Author: Robert Wilkinson - Category: Marketing
 
 
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