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What Does Your CPA Practice Have in Common With the New York Yankees?
We talk about businesses being teams, but it’s rare that I meet an owner of a CPA business who really trusts every member of his or her “team” to do what they should do, all the time, whether the “boss” is in the office or not...
Author: Salim Omar, CPA - Category: Business Management
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What Does Your CPA Practice Have in Common With McDonald’s?
An important criterion for success as the owner/operator of a CPA practice is to see your practice as made up of systems...
Author: Salim Omar, CPA - Category: Business Management
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Most CPA Practice Websites Suck! How to Create One That Grows Your CPA Firm
Most accounting practice websites suck They’re passive...
Author: Salim Omar, CPA - Category: Marketing
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Grow Your CPA Firm Using Killer Marketing Materials
Truth be told, you don’t have to be an award winning copywriter to create effective marketing materials for your CPA practice...
Author: Salim Omar, CPA - Category: Marketing
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Amazing But True Testimonials - The Cornerstone of Marketing Your Accounting Firm
Testimonials are one of my favorite low-cost but high-impact tools to grow my CPA practice Getting testimonials from happy clients is an important thing to do and creates a powerful tool for marketing your accounting firm...
Author: Salim Omar, CPA - Category: Marketing
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Don’t Have Enough Time to Market Your Accounting Practice? Here’s How to Make Time!
In my work as a consultant helping other CPAs to market their CPA firms, one objection I hear often is “But Salim, I just barely have enough time to do the work to deliver my services to my clients...
Author: Salim Omar, CPA - Category: Marketing
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Transforming Your CPA Practice With a Vision Statement: Moving From Dream to Reality
An essential step toward success in your CPA practice is to have a clear vision CPA practitioners need to be dreamers to become successful...
Author: Salim Omar, CPA - Category: Marketing
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Accountants: Are Your Fees Too Low?
Pricing is critical to the success of any professional practice or business In fact, many books and articles have been written solely on the subject of pricing...
Author: Salim Omar, CPA - Category: Marketing
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Why CPAs Must Keep in Touch With Clients and How
As the owner of an accounting business, you know that finding clients is an important task, but retaining those clients—especially once you’ve started to tap your ideal market—is just as important...
Author: Salim Omar, CPA - Category: Business Management
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Focusing Like a Laser Beam on the RIGHT Target Market For Your CPA Practice: Marketing Step One
Most CPAs don’t have a strong enough foundation on the subject of marketing Even in college, we focus a lot on accounting theory and hardly learn anything about real world marketing, despite the fact that many CPAs will be, effectively, small business owners running their own practices...
Author: Salim Omar, CPA - Category: Marketing
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Newsletters Can Build Your CPA Business: Send One Your Clients Will Actually Read
With the ease and low cost of electronic communication, some CPA practitioners question the value of continuing to send paper newsletters...
Author: Salim Omar, CPA - Category: Marketing
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Good Things Come In Packages: How To Leverage Package Deals And Cross Sell Services To Grow Your CPA Practice
When it comes to selling things, the human tendency to package can make life easier When you’re marketing yourself and trying to sign on new clients, you’ll want to take full advantage of aspect of human psychology...
Author: Salim Omar, CPA - Category: Marketing
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Advertising Your CPA Practice: The One Change You Must Make Now
One of the biggest complaints I hear from CPAs is a poor return on marketing dollars The reason these CPA practitioners get poor results is because they don’t understand the difference between good and bad marketing...
Author: Salim Omar, CPA - Category: Marketing
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Killer Closing Kungfu For CPAs
If you’re a CPA who’s working on improving your marketing, and you’ve already made the time for marketing, positioned yourself as the expert, and packaged your services…and you have a steady stream of leads flowing in--the next step is “meeting with the prospect” and “selling” them on your service, right...
Author: Salim Omar, CPA - Category: Marketing
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Simple Formula to Achieve Guaranteed Success For Your Accounting Practice
One of the best ways that I know to build any accounting practice effortlessly is to position yourself as an expert in your field...
Author: Salim Omar, CPA - Category: Marketing
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Grow Your Accounting Practice by Positioning Yourself as an Expert
One of the most powerful ways that I know to build any CPA practice effortlessly is to position yourself as an expert in your field...
Author: Salim Omar, CPA - Category: Marketing
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An Ezine Can Build Your CPA Practice—For Free
The single biggest complaint that small business owners have about their accountants is “My CPA doesn’t stay in touch with me...
Author: Salim Omar, CPA - Category: Marketing
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Is Your Business Engaging in Poor Marketing Strategies?
It is so easy for a business owner to get caught up in the daily operations of their business The inventory ordering, order processing, data input, putting out fires and more, can become all consuming...
Author: Salim Omar, CPA - Category: Marketing
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Have You Made the Mistake of Delegating the Financial Responsibility of Your Business?
Many business owners make the mistake of delegating ownership of their financial matters completely to another party...
Author: Salim Omar, CPA - Category: Business
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How Effective Are Small Business Owners at Utilizing Their Time?
The main reason I have found why so many small businesses do not perform to their appropriate level is because the owner does not properly use his or her time; that is, they don't prioritize which of their efforts create their best results so that they know where to focus their time...
Author: Salim Omar, CPA - Category: Business
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Is Cash Really “King” in Small Business?
Although cash is critical, most small business owners put emphasis on profits instead of cash flow The dot-com bust is a painful reminder that profitability does matter – but that “cash is king”...
Author: Salim Omar, CPA - Category: Business
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Do You Pay Yourself First?
Small business owners need to put something aside from every check they receive in order to save for their futures...
Author: Salim Omar, CPA - Category: Business
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Do You Seek the Right Kind of Advice For Your Small Business?
Do you have professionals providing your business with quality advice In business, you should surround yourself with a variety of professionals including a lawyer, a CPA and a business advisor...
Author: Salim Omar, CPA - Category: Business Management
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Are You Under Pricing Your Products and Services?
Pricing is critical to the success of any business In fact, many books and articles have been written solely on the subject of pricing...
Author: Salim Omar, CPA - Category: Business
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Are Your Business Overhead Expenses Out of Control?
Businesses are always searching for ideas and concepts to generate profit Some of these concepts include increasing sales, while others include decreasing overhead...
Author: Salim Omar, CPA - Category: Business Management
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Could Your Business Be Paying More Taxes?
Income taxes are the single largest expense that a small business owner will encounter This amount is often larger than their home or the cost of getting their kids through college...
Author: Salim Omar, CPA - Category: Business
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Do You Know What the Key Financial Indicators Are in Your Business?
Most accountants will only keep track of historical numbers like gross sales, gross margins and net profits...
Author: Salim Omar, CPA - Category: Business
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The Top 10 Bookkeeping Mistakes Made by Small Businesses
Keeping accurate records for your business is a crucial task But, many business owners fail to take the necessary steps to ensure that this task is completed properly...
Author: Salim Omar, CPA - Category: Business
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Top 10 Small Business Start Up Mistakes
Millions of people each year start up small businesses around the world And, the vast majority of them will encounter challenges along the way...
Author: Salim Omar, CPA - Category: Business
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13 Items to Address When Hiring an Employee
While many companies seek to hire new employees every day, many do not take the proper steps to protect themselves and their businesses...
Author: Salim Omar, CPA - Category: Business Management
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