1 - 11 of 11 article(s) found submitted by Simon R Cooper
Why Training is Essential in a Recession Many senior managers and business leaders will take the view that discretionary spending must be reduced or eliminated in a recession - it's one of the founding principles behind prudent financial management... Author: Simon R Cooper - Category: Business Management
Conquering the Iceberg In my latest book, Brilliant Leader, I make the point that a person's capability can be summed up by considering an iceberg... Author: Simon R Cooper - Category: Leadership
No Pain, No Gain There is little doubt that great teamwork delivers better results than a group of competent individuals working independently... Author: Simon R Cooper - Category: Leadership
Playing The Numbers Game When I first started in sales and marketing over 25 years ago my manager made one thing completely clear from the beginning – selling anything to anyone is a numbers game... Author: Simon R Cooper - Category: Marketing
Internet Marketing Revealed Are you suffering from information overload I think just about anyone who goes on the internet looking for programs and tools to either promote their website or earn money online must be going crazy with the amount of information available... Author: Simon R Cooper - Category: Marketing
Is Internet Marketing A Career Option? Many moons ago when I worked in the recruitment industry, ‘New Year , New Career’ was among our favourite advertising mantras, wheeled out in January to catch that wave of optimism that sweeps through the job market each year – “out with the old, in with the new’... Author: Simon R Cooper - Category: Internet
Will Pay-Per-Play (PPP) Work? We have all heard of pay-per-click (PPC) and have seen it rise to become the primary form of online advertising in the space of only a few years... Author: Simon R Cooper - Category: Internet
Leap Experiences The term leap experience was first coined back in the early 1990s to describe the rapid learning curve that can be achieved by placing a high talent individual into a targeted work assignment... Author: Simon R Cooper - Category: Business
Link Strategies You are a webmaster, you have spent a lot of time putting together a great website and now you want to drive traffic to it... Author: Simon R Cooper - Category: Internet