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 Gain Links or Make Friends: Which is Better Online?
There’s much to be said about the respective values of social media and SEO, both as individual entities and a collective...
Author: Stephen Logan - Category: Internet
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SEO is a Solution But May Not be the Cure
SEO is an industry riddled with misconceptions The most flagrant and regularly touted is that it can be used to turn any site into a success...
Author: Stephen Logan - Category: Internet
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Analytics - Why No Website Should be Without It
When it comes to creating, developing and then managing a website, there are a number of things that require your attention at any one time...
Author: Stephen Logan - Category: Internet
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Why UK Advertisers Now Prefer Internet PPC
Advertisers have always been quick to latch onto the latest form of media to promote their wares Whilst some may see it as surprising that the Internet has replaced television as the most popular advertising platform, others might just be wondering why it has taken so long...
Author: Stephen Logan - Category: Marketing
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How to Avoid SEO Pitfalls
Whilst search engine optimisation is supposed to help boost a website’s ranking, there are some dangers to watch out for...
Author: Stephen Logan - Category: Internet
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Optimising Local Search For Your Website
The power of local search is such that no website should be without it By ignoring the possibilities of allowing people to find you by location rather than simply through your business and associated keywords, you could be missing a very important trick...
Author: Stephen Logan - Category: Marketing
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Developing Your Content Creation Strategy
A website ought to be a thematic organism As it grows and develops, you need to ensure that any new additions follow a basic visual narrative...
Author: Stephen Logan - Category: Writing
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Developing a Link Building Strategy For Your Website
Search engines hold the key to the success and failure of any website If you have aspirations of monetising your online enterprise, you'll need to achieve high rankings for each of your primary key words...
Author: Stephen Logan - Category: Internet
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10 SEO Myths Dispelled
SEO is an industry awash with mistruths, misunderstanding and misconceptions This article looks at 10 of the most common SEO myths and why it is so important not to be lured in by them...
Author: Stephen Logan - Category: Internet
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Lose Your Copywriting Cynicism to Achieve Online Success
We all have an inner cynic somewhere It is the thing that helps us differentiate those things we believe in and those that we do not...
Author: Stephen Logan - Category: Internet
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Using Social Media For Your Business
Social media is one of the buzz words that technologically minded people keep throwing around You may also have heard of social marketing, social networking and web 2...
Author: Stephen Logan - Category: Marketing
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9 Simple Tips For Writing Visitor-friendly Website Copy
Whenever we land on a site our initial focus is taken by design, quickly followed by content If you’ve got a brand new site, complete with all the flash bells and whistles, but don’t have the copy to match it, you’ll leave visitors disinterested and ambivalent...
Author: Stephen Logan - Category: Internet
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