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Good Shows In Bad Times: Exhibiting When Your Industry Is In Crisis
Right now, chances are you'd rather be in any industry than mortgages and home loans A few months ago, pet foods were on the hot seat, and a good while before that, high tech was under a laser beam of disgruntled scrutiny...
Author: Susan Friedmann - Category: Marketing
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Four Generations In The Marketplace: What This Means For You
Every company on the tradeshow floor has a few things in common They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible...
Author: Susan Friedmann - Category: Marketing
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A Circle Of Friends: Nichepreneurs And The Power Of Relationships
Even though Nichepreneurs generally operate their businesses all on their own, it’s critical to remember that, to quote the old saying, “No man is an island...
Author: Susan Friedmann - Category: Marketing
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After The Show: Self Analysis A Critical Component To Improve Performance
Continual improvement is a goal for many exhibitors Knowing that tradeshows can play an integral role in a company’s marketing campaign, they’re committed to doing the best job they can this year -- and a better one next year...
Author: Susan Friedmann - Category: Marketing
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Eight Effortless Exercises To Improve Tradeshow Performance
Tradeshow exhibitors have something in common with the rest of humanity: We’ll do what is easy, but avoid what those things we find to be or perceive as difficult...
Author: Susan Friedmann - Category: Marketing
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Creating A Realistic Tradeshow Budget: How To Avoid Nickel & Dime-ing Yourself To Death
Having a realistic tradeshow budget is crucial for your exhibiting success It’s imperative to include all of the costs associated with exhibiting in your financial plan, yet many exhibitors fail to take this crucial step...
Author: Susan Friedmann - Category: Marketing
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Mystery Shoppers Enhance Tradeshow Performance
Everything’s perfect The display is beautiful, your team is well-trained, you’ve got fantastic giveaway items and the best pre-show promotion you’ve ever had...
Author: Susan Friedmann - Category: Marketing
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Athletes Train: Why Don’t You?
There’s nothing like watching an athlete at the top of their game -- the sprinter racing to the finish line, the star center sinking the game winning shot...
Author: Susan Friedmann - Category: Marketing
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Winnie The Pooh™ And You…at The Tradeshow?
At first glance, there’s no connection between Disney’s Winnie the Pooh and tradeshows The same is true of Piglet, Tigger, and the rest of the gang...
Author: Susan Friedmann - Category: Marketing
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Are You “Cell”ing Yourself Short?
Cell phones have changed our world With few exceptions, we can now talk to anyone we like whenever we’d like...
Author: Susan Friedmann - Category: Business Management
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No Brainers: 27 Low Or No-cost Ways To Improve Your Next Tradeshow
There are lots of ways to improve your team's performance at tradeshows From snazzy new displays to intensive training to rewards and incentives for top producers, it's difficult to even count the myriad ways What's not difficult is to realize that some of these improvement methods come with hefty price tags...
Author: Susan Friedmann - Category: Marketing
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The Secret Weapon Every Savvy Exhibitor Should Use
It's time for a visualization exercise Are you ready...
Author: Susan Friedmann - Category: Marketing
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Bring On The Baby Eyes
They say, “you can't teach an old dog new tricks” -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment...
Author: Susan Friedmann - Category: Marketing
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Expert Envy
Experts have become omnipresent They're everywhere: on your favorite television show, on drive time radio programming, on blogs and internet discussion forums, between the pages of nationally popular magazines and your local newspaper...
Author: Susan Friedmann - Category: Career
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That's Entertainment: Adding Some Show Biz To Your Tradeshow Exhibit
What makes one tradeshow exhibit memorable and another so-so What can exhibitors do to get attendees talking after the show...
Author: Susan Friedmann - Category: Marketing
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Back To School Supplies
When September rolls around, parents all across the country gleefully take to the stores, loading up their carts with all the supplies their little darlings will need to make it through the coming academic year...
Author: Susan Friedmann - Category: Advice
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By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows
Firework displays are a traditional part of summertime celebrations There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds...
Author: Susan Friedmann - Category: Marketing
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Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know
Look at there at the show floor Check out the attendees...
Author: Susan Friedmann - Category: Business Management
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Begin At The Beginning: Secrets For Success
You never get a second chance to make a first impression It's a saying so true that it has become cliché -- a phrase used by suit salesmen and purveyors of shampoo -- but it's a saying that should serve as a motto for your booth staff...
Author: Susan Friedmann - Category: Marketing
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Show Me The Money: Maximizing Tradeshow ROI
I hear it all the time: Tradeshows are a waste of time and money We stand around, selling our hearts out, and what do we have to show at the end of the day...
Author: Susan Friedmann - Category: Marketing
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The Power Of Podcasting: What Exhibitors Need To Know
What's the most precious commodity in the world Nope...
Author: Susan Friedmann - Category: Marketing
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Assessing Trade Show Sponsorships: Smart Move Or Waste Of Money?
Let's face it Participating in a trade show is expensive...
Author: Susan Friedmann - Category: Marketing
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Just A Click Away: Using The Internet To Facilitate Your Market Research
Market research is one of the most valuable selling tools a show organizer has Up to the minute, accurate market data arms you with the type of valuable information you need to ‘sell’ your show to potential exhibitors, including who is attending your show, how well your exhibitors did at last year’s show, and what type of sales numbers resulted from participating in the event...
Author: Susan Friedmann - Category: Marketing
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What’s In A Name? The Six Essential Elements You Need To Know
Selecting a name for your new business is not easy A name does more than identify your company...
Author: Susan Friedmann - Category: Business
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What To Do When Nothing’s New: Five Strategies For Success
Look at that throng of people crowding the trade show floor People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactly...
Author: Susan Friedmann - Category: Marketing
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Media Darlings: The Top Ten Do’s And Don’ts Of Working With The Press
There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement...
Author: Susan Friedmann - Category: Marketing
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Wagging The Dog : Plan Ahead For What Happens After The Show
It might seem a little backward After all, why would you want to waste time and energy worrying now about things that won’t happen until the show closes...
Author: Susan Friedmann - Category: Marketing
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Strong Arm Sales Stop Success Cold
It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours...
Author: Susan Friedmann - Category: Marketing
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Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask
Booth staff selection is the single most important factor in your exhibiting success More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence visitor’s opinion of your organization...
Author: Susan Friedmann - Category: Marketing
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Make Some Noise: Seven Super Promotion Steps
Trade shows are all about promotion You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives...
Author: Susan Friedmann - Category: Marketing
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