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The Marketing Secret: What's In It For Me?
You’ve heard it before: the basis of your marketing should answer the question from your potential buyer:
“What’s in it for me...
Author: Susan Payton - Category: Marketing
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School’s In Session: Boning Up On Marketing Techniques
Is it safe to assume that your marketing strategy sucks, since you’re reading this article You have one advantage over the competition: you’re reading this article...
Author: Susan Payton - Category: Marketing
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5 Characteristics Of Marketing 2.0 And Why You Should Care
If you’re online at all these days, you probably hear a lot about Web 20...
Author: Susan Payton - Category: Marketing
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Giving Gifts Is Good Marketing
Now that we've officially crossed the threshold of Thanksgiving, it's officially time to panic Christmas is just right around the corner...
Author: Susan Payton - Category: Business
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Why Your Business Should Blog
I talk a lot about how times, they are a changin' It's inevitable that we will not be able to reach customers in the ways we did in the past...
Author: Susan Payton - Category: Marketing
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Step Away From Your Business: Why Sometimes You’re Not The Best Person To Get The Job Done
As an entrepreneur, you wear many hats If you’re like me, you handle sales, billing, accounts payable, marketing AND the product (in my case, writing)...
Author: Susan Payton - Category: Business Management
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Look How We Grow!
If you’re like many entrepreneurs, you didn’t have unlimited capital to start your business Maybe you ran your company in your garage or spare room...
Author: Susan Payton - Category: Business
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