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1 - 6 of 6 article(s) found submitted by Susan Tatum

What Makes A Killer Marketing System? Here Are 7 Prime Components
When it comes to marketing enterprise software and other complex technology products or services, your efforts must do more than simply generate leads...
Author: Susan Tatum - Category: Marketing
 
B2B Marketing Campaigns: 10 Questions That Drive Increased Results
Have you noticed that B2B marketing programs tend to revolve around a single marketing tactic Companies run an ad campaign, a direct mail campaign or an email campaign and call it done...
Author: Susan Tatum - Category: Marketing
 
Launch A Lead Generation Program In 30 Days Or Less
The decision to launch a new marketing program – or improve an existing one – is often followed by paralysis...
Author: Susan Tatum - Category: Marketing
 
Marketing: How To Build A Great In-house Mailing List
No matter what marketing tactics you use to generate and develop leads, nothing is more important than your prospect list...
Author: Susan Tatum - Category: Marketing
 
Marketing For The Complex Sale: Nine Reasons Why You Need Telemarketing
If you’re selling complex and expensive products or services, the telephone is a key marketing tool - with an emphasis on the word “marketing”...
Author: Susan Tatum - Category: Marketing
 
B-to-B Business Owners: Measure Your Marketing For Success
Summary: If you’re not measuring your marketing results, you’re not getting the most out of your marketing investment...
Author: Susan Tatum - Category: Business
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