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Do You Want To Play Inside Or Outside? (In-house Vs. Outsourced Paid Search Management) Paid Search (PPC) plays a pivotal role in today’s integrated marketing plan No one seriously questions the additional ROI and web presence generated through a properly run PPC campaign, but perhaps the biggest question a company will come across during a campaign is the first: should the campaign be operated in-house, or outsourced... Author: William Leake - Category: Business Management Rating: