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Stop The Insanity-Hire Someone To Write A Jingle. Many years ago, in a far away place and time, companies wishing to promote their wares on television would hire songwriters to develop advertising jingles to promote whatever they were selling. But recently, in my mind, some companies have crossed the proverbial line, so to speak, by using classic Beatles’ music to pitch their products. Am I the only one who is absolutely appalled by the superstore Target using the great Beatles’ classic hit entitled “Hello Goodbye” (although in the commercial they have changed it to “Hello Good Buy,” how clever) to hawk their wares. Couldn’t the corporate big wigs just hire Barry Manilow (who wrote the classic McDonalds’ jingle: “You deserve a break today”) to write a sappy jingle...