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One way to drive traffic to your eCommerce shopping cart site is by Search Engine Optimisation (SEO). Getting your eCommerce site listed high in search engines such as Google and Yahoo will bring valuable hits to your site. The traffic generated by SEO is normally very targeted, for example if someone searches for ‘product x’ and your site come up as the top listing the user that is going to be visiting your site is likely to be very interested purchasing ‘product x’. Structure and Validation Following the correct HTML (or XHTML) structure on your site is very important. You should make sure you use the correct header, html, body tags etc and use them in the correct order...