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The ability to detect trends can tell you what consumers want now, but the ability to interpret where those trends are headed will help you predict what they’ll be looking for tomorrow. This can really give a retailer a big edge, particularly when it comes to selecting product lines. What is a Trend. More than just a group of popular items that everyone is buying, a trend is actually an expression of what matters to consumers at the moment. It’s a sign of what they’re excited about...