http://www.isnare.com/?s=author&a=Abe+Cherian Marketing Abe Cherian Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66494&ca=Marketing In most cases, you can use the normal media channels to get the publicity you need for your product or service. And, although you don't need to come up with schemes to get attention, they do work. Sometimes promotion departments of manufacturers' stage marathon events or contests with their products... Marketing Abe Cherian Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66481&ca=Marketing You can publicize your service or product with a pamphlet or booklet. Topical subjects such as saving energy or cutting costs are always newsworthy. Naming new trends or buying habits can equally be publicized. Take a look at the magazines and trade journals in your area of endeavor. Are there speci... Marketing Abe Cherian Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66503&ca=Marketing The most effective form of advertising is also the oldest: word-of-mouth. Bright ads and slick brochures don't compare to an informed recommendation (or warning!) from someone trusted and respected by potential customers. Word-of-mouth can be just as effective when the information comes directly fro... Marketing Abe Cherian Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66468&ca=Marketing News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention, be precise and easy to read. A news release can go to just one newspaper or many publications at once. It can be a community notice about an organization's li... Business Management Abe Cherian Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66508&ca=Business+Management As a manufacturer, importer or distributor, you are facing today's difficult business challenge in how to compete and succeed in the Internet economy. Your traditional channels of sales and distribution are being or should be recast to take advantage of the Internet and this implies new ways of util... Marketing Abe Cherian Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=65617&ca=Marketing Do you really think that somebody who is in the grips of making a decision about a major purchase, with all the emotional turmoil and all the question and uncertainty they have, with all the stress and anxiety over spending, do you really think that your one-page flyer that says, "We care," is going... Business Management Abe Cherian Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=65694&ca=Business+Management Your hottest prospect is someone that has just bought from you. This is your best opportunity for another immediate sell. The key to successfully doing this is having products that offer solutions to problems that your prospects have. Related problems and solutions to those problems mean increased o... Finances Abe Cherian Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66192&ca=Finances The concept behind any form of wealth is creating income. Are you satisfied with your current income? Probably not. Have you ever wondered why this is so? A typical case, shared often at seminars, is that of a person who has constant challenges with money but disapproves of accumulating wealth, impl... Marketing Abe Cherian Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66260&ca=Marketing Maybe you have relied on things like Customer Dinners or Customer Appreciation Days etc... These are events that bring groups to you, with referrals in hand. Think of the beauty of having a referral come to a function, of seeing a whole bunch of happy campers. The "safety in numbers" syndrome will a... Marketing Abe Cherian Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66288&ca=Marketing Press releases should target either general interest or special interest media. Your targets should include print, broadcast, and internet media. General interest media includes your local newspaper, Time magazine, and some of your local radio and television stations. Special Interest media includes...