http://www.isnare.com/?s=author&a=Adam+Barone Marketing Adam Barone Mon, 23 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=85027&ca=Marketing Brochures are among the most utilized marketing vehicles in use today. From very small businesses to the largest publicly-traded companies, all use brochures to communicate with their customers and prospects about the products and services they offer. But despite how common the brochure is, not many... Internet Adam Barone Tue, 12 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=85630&ca=Internet In 10 short years, websites have evolved from business novelty to necessity…perhaps now the most important part of a business’ marketing and branding arsenal. For very small shops to the largest publicly-traded corporations, websites have become both the most preferred and the most interactive way f... Marketing Adam Barone Thu, 26 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=30610&ca=Marketing It never fails. Every conversation I have with a potential or ongoing copywriting client at some point turns to the topic of tone. “We want our copy to be edgy.” “I think a light-hearted copy tone would work best.” “Can we throw a little humor in there?” “We need to be serious without sounding too s... Marketing Adam Barone Fri, 10 Jun 2005 00:00:00 -0700 http://www.isnare.com/?aid=3569&ca=Marketing If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you. This “brave new” e-world has turned your once straightforward search of a neatly stacked file of brochures and introducto...