http://www.isnare.com/?s=author&a=Adam+McFarland Internet Adam McFarland Sat, 27 Oct 2007 00:00:00 -0700 http://www.isnare.com/?aid=196208&ca=Internet About a week ago I got a phone call from a college buddy of mine named Paul who runs a soon-to-launch online business. Here’s how the conversation went: Paul: “We want to hire your company to do the SEO for us. Whatever the price is, we can afford it.” Me: “Tell me a little more about your company a... Internet Adam McFarland Thu, 30 Nov 2006 00:00:00 -0800 http://www.isnare.com/?aid=105226&ca=Internet When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour i... Internet Adam McFarland Wed, 13 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=84001&ca=Internet Here's the scenario: one morning you open your email and your inbox is flooded with emails that your site isn't working properly. Maybe your text or images don't look right, or even worse maybe your site isn't properly processing credit card transactions. How could this happen when you didn't change... Internet Adam McFarland Sun, 03 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=80956&ca=Internet Have you ever tried to read your local newspaper online? How about the New York Times or the Wall Street Journal? It just isn't the same. Do you know why? Because articles meant for print don't translate well to the web, and the rules that apply to writing content for the internet are different than... Internet Adam McFarland Tue, 15 Aug 2006 00:00:00 -0700 http://www.isnare.com/?aid=75877&ca=Internet Just because you have a new site, it doesn't mean you have to wait months to start getting some traffic. Most site owners are so focused on search engine traffic that they neglect other sources of traffic that can pay dividends immediately and help their search engine rankings in the future. Below a... Internet Adam McFarland Tue, 15 Aug 2006 00:00:00 -0700 http://www.isnare.com/?aid=75879&ca=Internet Every website owner has a somewhat unhealthy obsession with driving more traffic to their site. We all want more traffic, if for nothing else to be able to brag to others how many unique visitors we've received. Competition among web owners aside, actually doing something with that traffic is equall... Internet Adam McFarland Sat, 05 Aug 2006 00:00:00 -0700 http://www.isnare.com/?aid=73188&ca=Internet The recent trend of using the press release to promote an online business has emerged with good reason – good press costs very little and can do more for a business than thousands of dollars of marketing. Most businesses use press distribution services like PR Web or PRFree to get the word out about... Computers and Technology Adam McFarland Fri, 28 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=70913&ca=Computers+and+Technology Like most web developers or SEO professionals, I use a vast array of tools to get the job done. I use a combination of desktop and web applications, some purchased and some free. Everyone I know has downloaded a free copy of Mozilla Firefox, but few realize that by installing some of the 1,500 free... Internet Adam McFarland Mon, 24 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=69915&ca=Internet Since AdWords was launched in 2001, Google has expanded to image ads, video ads, and print ads, and has frequently been rumored to be entering radio and television. While many think that television ads (ala Spot Runner) could be Google’s next major move, they may be neglecting a potentially larger o... Internet Adam McFarland Sat, 15 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=67258&ca=Internet At times it seems that Google releases more new products and services than we can keep track of. From Google Calendar and Google Video, to Google Base, Google Finance, and Google Trends, it can be overwhelming just to remember what each one does. One of the oft overlooked hidden gems in Google's eno...