http://www.isnare.com/?s=author&a=Allan+Katz Marketing Allan Katz Tue, 12 Jul 2005 00:00:00 +0800 http://www.isnare.com/?aid=5291&ca=Marketing 1. Your Most Valuable Asset A mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer. When choosing a mailing list, first identi...