http://www.isnare.com/?s=author&a=Allan+Scott Marketing Allan Scott Sun, 09 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=182698&ca=Marketing There’s no excuse for writing a bad newsletter. After all, everything you publish about your business reflects back on it in some way. But did you know you can sell to a client simply by putting a catchy subject line on your email? That’s it. Nothing more. They don’t even have to open the email. An... Marketing Allan Scott Tue, 31 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=171602&ca=Marketing Does that make sense to you? Or not? Well, consider this. Like an anniversary present, marketing works best when you think of the recipient, not yourself. When you give them something they value. And when you do it with the right words. What do you want to say to your contacts? To the people who giv... Marketing Allan Scott Tue, 31 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=171604&ca=Marketing Our first tip concerns Monty Python’s favourite food – spam. Because if you’re sending out an email newsletter, you really don’t want your best efforts to finish up alongside the Viagra ads! But how can you stop it happening? First, don’t send the email from your own computer – and don’t send the n...