http://www.isnare.com/?s=author&a=Alvin+Day Marketing Alvin Day Tue, 18 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=173456&ca=Marketing When your sales presentations reach the point of explaining how your product or service works does your explanation bring your buyers closer to a yes or a no? After you have reviewed the need for and importance of your product or service and made your proposition, you must seek to explain how the pr... Marketing Alvin Day Mon, 17 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=172194&ca=Marketing We all get rejected in the sales field; it is a part of the job. The most important part of a rejection is the way the sales professional chooses to react to it. I say choose for a reason. Even though you cannot control how and when a person rejects your proposition, you can always control how you r... Marketing Alvin Day Thu, 13 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=170475&ca=Marketing When you approach a selling situation, what is the first question your presentation answers? Many salespeople start by explaining how their product works and why the customer just has to have it. Some go in on price trying to create a wide gap between themselves and their competitors. In each case,... Marketing Alvin Day Wed, 29 Oct 2008 00:00:00 +0800 http://www.isnare.com/?aid=166353&ca=Marketing Some salespeople approach a sales pitch with the idea that their product/service will sell itself. Many believe that employing all necessary skills to persuade a prospect to buy is tantamount to manipulation and prefer instead to take a kinder, gentler approach that leaves them trying to sell withou... Business Management Alvin Day Tue, 22 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=167964&ca=Business+Management A completely unexpected no in a sales situation can be more than frustrating. When a prospect who previously expressed great interest, all of a sudden changes his or her mind and says no, the sales professional must seek to understand this decision. Instead of engaging in negative self-talk, apply a... Business Alvin Day Tue, 04 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=165079&ca=Business When you start a presentation, begin a cold call campaign or otherwise approach a potential customer, are you always sure of your objectives? A glowing presentation that ends without a clear direction can almost never be effective. At the beginning of any sales presentation, it is necessary to ask y...