http://www.isnare.com/?s=author&a=Andrew+Atalla Internet Andrew Atalla Sat, 27 Jun 2009 00:00:00 +0800 http://www.isnare.com/?aid=379513&ca=Internet Social is the new buzz word. Everyone’s doing it, and everyone’s talking about it. Buzz Tracking, Social Media Monitoring, Perception management – it’s all big business now, with agencies popping up all over the place specialising in this market alone. Meanwhile, marketers are running around trying... Internet Andrew Atalla Wed, 01 Apr 2009 00:00:00 +0800 http://www.isnare.com/?aid=363948&ca=Internet PPC Search marketing is a huge, and still growing, area, which grew by almost a third between 2006 and 2008, according to IAB estimates. Almost 60% of all online ad spend is spent in PPC search – with the vast majority paying for smoothies and massage chairs at Google HQ. While PPC search remains on... Marketing Andrew Atalla Wed, 01 Apr 2009 00:00:00 +0800 http://www.isnare.com/?aid=363950&ca=Marketing Opportunities in online marketing have never been so great or so diverse. In June 2008, 70% of UK population was online, according to Internetworldstats, and while we are there, the UK population is now spending more than ever online. The figures say it all - in July 2008, 17p in every £1 was spent... Marketing Andrew Atalla Wed, 01 Apr 2009 00:00:00 +0800 http://www.isnare.com/?aid=363952&ca=Marketing Online marketing can no longer be considered as an afterthought when developing a marketing strategy. In 2008, Ofcom reported that online marketing represented a fifth of total UK revenues from advertising – and we believe it’s still got a long way to go. There are good reasons for its unprecedented...