http://www.isnare.com/?s=author&a=Andy+Crestodina Computers and Technology Andy Crestodina Thu, 29 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=509427&ca=Computers+and+Technology For the last 10 years, internet visionaries, tech company CEOs and media moguls have told us we’re in an “Age of Convergence” that will change the way we live, learn and interact with each other. Indeed, things have changed. But if you’re involved in web design or any other type of interactive media... Internet Andy Crestodina Wed, 21 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=507483&ca=Internet A web design company, an advertising agency and a software vendor walk into a client’s office. The client asks, “How often should we redesign our site?” The agency replies “two years.” The software guy says “three years.” The website designer says… This isn’t a joke. I was actually in this meeting.... Internet Andy Crestodina Fri, 04 Dec 2009 00:00:00 -0800 http://www.isnare.com/?aid=449695&ca=Internet Any company that has looked into getting a new website will tell you that the price range can be enormous… A few thousand dollars? Ten thousand? Fifty thousand? More? Some interactive agencies won’t consider projects under $100,000. On the other end, a man once called me and said he built $500 websi... Computers and Technology Andy Crestodina Sat, 25 Apr 2009 00:00:00 -0700 http://www.isnare.com/?aid=373398&ca=Computers+and+Technology Full disclosure: I sell websites. Every day, I meet with companies who are looking for a web-design firm, and naturally, I’d like some of them to choose us. But I’ve also noticed something during these conversations: often, people don’t ask the most important questions. A meeting with a web-design c... Internet Andy Crestodina Sun, 08 Mar 2009 00:00:00 -0800 http://www.isnare.com/?aid=356424&ca=Internet Marketing is about telling stories, and stories have characters. Which means that images of people are key to connecting with potential customers. Turn on a TV and you'll see: nearly every commercial features people. Pay attention the next time you're driving around the city: most billboards and bus... Internet Andy Crestodina Thu, 05 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=259963&ca=Internet Summer is almost here: time to get outside, stretch your legs, and finally get started on that New Year’s resolution to exercise. So isn’t this a good time to get your website into shape, too? Like perfect biceps or rock-hard abs, a high search-engine ranking won’t come overnight. Getting to the top... Internet Andy Crestodina Wed, 07 May 2008 00:00:00 -0700 http://www.isnare.com/?aid=250841&ca=Internet Can a graphic designer design a website? Of course! But there are risks involved when someone who thinks in terms of paper and inches starts creating designs for screens and pixels. In this article, we’ll look at what makes web design so different, and we’ll talk about what to look for in a site des... Computers and Technology Andy Crestodina Sat, 05 Apr 2008 00:00:00 -0700 http://www.isnare.com/?aid=240522&ca=Computers+and+Technology 4 Degrees of Integration The web connects people to information, resources, and one another. That’s what makes it great. Naturally, when you design and build web sites, as Orbit does, you get frequent requests to make those connections happen. You can take advantage of third-party tools on your site... Internet Andy Crestodina Sat, 08 Mar 2008 00:00:00 -0800 http://www.isnare.com/?aid=231357&ca=Internet Without good web copy, the best team of designers and programmers in the world can’t help you. The goal is good writing and a clear, concise message that speaks to the target audience. But let’s assume that you already have that: Maybe you’re re-purposing some amazing copy that you’ve used for anoth... Internet Andy Crestodina Thu, 31 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=219850&ca=Internet This month marks the start of my 8th year planning Web sites. (Believe it or not, that first site is still live. And no, I won’t tell which one it is.) In that time, our Web design and development firm has launched hundreds of sites, and we’re looking forward to many more successful projects. But th...