http://www.isnare.com/?s=author&a=Ann+Zuccardy Business Ann Zuccardy Sun, 18 Sep 2005 00:00:00 +0800 http://www.isnare.com/?aid=11622&ca=Business If you think you can do a thing or think you can't do a thing, you're right. -Henry Ford What does the following story have to do with successful entrepreneurship? Plenty. Once upon a time, in an enchanted land of bucolic green mountails, there was a blended household consisting of three children an... Marketing Ann Zuccardy Sat, 13 Aug 2005 00:00:00 +0800 http://www.isnare.com/?aid=7923&ca=Marketing Who remembers the 1979 movie, The Jerk with Steve Martin? Do you remember the scene where Steve's character finds the phone directory and runs around screaming, "The new phone books are here, the new phone books are here! I'm somebody!" I was 17 years old when the movie came out and I fondly remembe... Business Ann Zuccardy Sun, 07 Aug 2005 00:00:00 +0800 http://www.isnare.com/?aid=7214&ca=Business My colleague, Jane, recently lamented to me an all too familiar story about mixing business and friendship. Jane subcontracted copywriting work out her friend, Joan. Jane’s copywriting business was blossoming (partly in response to her most recent brilliant article marketing campaign) and giving the... Business Ann Zuccardy Sun, 07 Aug 2005 00:00:00 +0800 http://www.isnare.com/?aid=7215&ca=Business Barter is becoming an increasingly popular method of commerce. The U.S. Department of Commerce estimates that 20 to 25% of world trade is now barter. Corporate barter is now a 20 billion dollar industry. It seems as though everyone from the big corporations on the New York Stock Exchange to small ho... Writing Ann Zuccardy Sat, 06 Aug 2005 00:00:00 +0800 http://www.isnare.com/?aid=7212&ca=Writing Releasing a new version of your software? Developing a new product that needs a great user manual? Who needs a writer; you can do the job with your existing staff, right? You might be able to pull it off, but I’m willing to bet you’ll be happier with the results and ultimately save money if you hire... Writing Ann Zuccardy Sat, 06 Aug 2005 00:00:00 +0800 http://www.isnare.com/?aid=7213&ca=Writing My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Does this mean my writing is perfect and consistently conforms to grammar rules? Heck, no. It does mean that I spend hours perseverating about serial commas, dangling participles, and feeling guilty if I end a sentence with a p...