http://www.isnare.com/?s=author&a=Arnold+Stockard Marketing Arnold Stockard Sun, 26 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=42613&ca=Marketing What's the most important instrument for building a successful online business? A. Homepage, B. Advertising, C. Email, D. Search Engine Ranking? Answer: All are important, but none is as important as language. And since the Web is primarily a medium based on written language -- as opposed to audio a... Medicines and Remedies Arnold Stockard Sun, 26 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=42626&ca=Medicines+and+Remedies In October 2005, I.B.M announced that genetic information would not be used in hiring or to make decisions for health care benefits. The statement was made as DNA testing appeared likely to become an important business, with numerous start-up firms seeking to establish themselves in the consumer mar... Marketing Arnold Stockard Thu, 23 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=42299&ca=Marketing Much of innovation is dedicated to finding not the easiest way to reach a goal, but the most efficient way. Efficiency saves time and energy. But too many Internet marketers confuse “efficient” with “easy.” The excessive use of private label rights articles is annexample of how seeking the easy way...