http://www.isnare.com/?s=author&a=Art+Espey Business Art Espey Tue, 31 Mar 2009 00:00:00 -0700 http://www.isnare.com/?aid=363435&ca=Business At some point in your invention commercialization process journey you are going to have to contact the companies with whom you want to pursue a licensing arrangement. That means that you, or someone such as a commission invention licensing agent, who represents you are going to have to pick up the p... Business Management Art Espey Tue, 24 Feb 2009 00:00:00 -0800 http://www.isnare.com/?aid=350779&ca=Business+Management There is no doubt that these are tough economic times. Unemployment is high and credit is tight. Key indicates show that is the worse economy in a generation. Many technology transfer offices have seen potential business partners reduce their innovation portfolios and expenditures. This coupled with... Marketing Art Espey Fri, 20 Feb 2009 00:00:00 -0800 http://www.isnare.com/?aid=348744&ca=Marketing There is no reason that test-marketing inventions should cost 1000s of dollars. A little effort and a lot of imagination and boldness and you can find out how valuable the market will see your invention. If the market places no value on your invention, then your invention idea should stay just that... Business Art Espey Wed, 04 Feb 2009 00:00:00 -0800 http://www.isnare.com/?aid=343880&ca=Business Most new inventors have great ideas. They see the world and its myriad problems differently than others see it. They are optimistic and almost certain that their invention will not only revolutionize the way that some things are done, but make them lots of money in the process. Nothing could be furt... Advice Art Espey Sun, 21 Dec 2008 00:00:00 -0800 http://www.isnare.com/?aid=330330&ca=Advice It happens to all inventors at one time or another. It’s a tough decision but one that you have to make to show your baby to the world. You made the decision to license your invention and now you find yourself sitting across the table from the potential licensee who today seems to be much more of an... Marketing Art Espey Wed, 19 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=319439&ca=Marketing Energy and persistence conquer all things - Benjamin Franklin These words were spoken by one of the greatest inventors in history. It was true in the 1700s and it is true today. Persistence and determination, the true spirit of entrepreneurialism is the key to selling invention ideas in today’s roug... Business Management Art Espey Wed, 19 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=319552&ca=Business+Management At a recent San Francisco conference, John Doerr, one of America’s most famous venture capitalist called the recession “the greatest economic opportunity of our lifetime.” Drastic changes create great opportunities for those with vision and grit. Whether its developing a totally new industry, solvin... Business Art Espey Sat, 15 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=318406&ca=Business One of the keys to inventor success is to know how to sell your invention. Not all inventions are good. Of the good ones, even fewer are great. Studies show that at best 20% of inventions sell well in the market place. You, as the inventor have to know the basics of selling invention ideas. One of t... Business Art Espey Thu, 13 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=317649&ca=Business There is a saying that “everyone has a book in them.” This is probably also true of an invention idea. Of course, most people with invention ideas never take action. Once you do take action you will start moving down the invention process path to becoming a new inventor. The 7 most common mistakes... Marketing Art Espey Thu, 12 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=262409&ca=Marketing Many startups, and for that matter, small businesses that are still in their infancy, struggle with certain PR and marketing issues. The first question that many entrepreneurs have is “How do I get the PR and marketing that I need to get attention?” This is a valid question and one that should not b...