http://www.isnare.com/?s=author&a=Athena+Catedral Marketing Athena Catedral Sat, 06 Dec 2008 00:00:00 -0800 http://www.isnare.com/?aid=181455&ca=Marketing A social media optimizer (SMO) was born from all the ruckus brought about by social media networks like Digg.com, del.icio.us, reddit, furl, stumbleupon (among others) and communities such as blogs, myspace, facebook and friendster (yet again, among others). The idea is that this person is responsib...