http://www.isnare.com/?s=author&a=B.R.+Cornett Marketing B.R. Cornett Wed, 21 Jun 2006 00:00:00 -0700 http://www.isnare.com/?aid=56161&ca=Marketing I read a lot of postcard marketing articles written by postcard vendors, and it seems to me that most of them say the same thing: "Send lots and lots of postcards, and don't question the fact that people aren't responding. Just keep doing it." In other words, keep spending money with us, regardless... Marketing B.R. Cornett Thu, 04 May 2006 00:00:00 -0700 http://www.isnare.com/?aid=48319&ca=Marketing If you're reading this sentence, you've just supported the point I'm about to make. Direct mail postcards with numbered headlines offering solutions work! The formula is simple: First, pick a goal or an accomplishment (saving money, increasing performance, improving health, avoiding pain, etc.). The... Marketing B.R. Cornett Sun, 26 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=41300&ca=Marketing Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited Strong's innovative direct mail marketing tactics. An excerpt: "Strong developed a marketing strategy that involved direct mail in which he offered to... Marketing B.R. Cornett Sun, 26 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=42647&ca=Marketing In recent years, an increasing number of mortgage professionals have been incorporating direct mail into their mortgage marketing programs. While referrals and networking still account for a large portion of mortgage leads, savvy marketers have begun to realize the need for diversification. Direct m... Marketing B.R. Cornett Sun, 26 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=43098&ca=Marketing In marketing in general -- and with direct mail in particular -- your audience awareness should be ever-present. So what's an audience statement, and what does it have to do with direct mail marketing? The Marketer / Audience Disconnect Many marketers (writers, designers and those who manage them) h... Marketing B.R. Cornett Wed, 15 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=39652&ca=Marketing In direct mail marketing, you have what I like to call the "golden glimpse" -- that moment, however brief, when your prospect pulls your direct mail piece from the mailbox and actually pays attention to it. This is an advantage not enjoyed by other marketing media. You can ignore a radio commercial... Marketing B.R. Cornett Thu, 09 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=38550&ca=Marketing Ever thought of sending a press release in postcard format? Sure, it's unconventional. But it can also be effective, provided you follow a few "rules." The point here is not to replace your standard press release channels. Keep those! The point is to try and monetize your news, affordably, by using... Marketing B.R. Cornett Sat, 18 Feb 2006 00:00:00 -0800 http://www.isnare.com/?aid=35990&ca=Marketing Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That’s where postcard marketing vendors come into the picture. These days, there are dozens of postcard marketing vend... Real Estate B.R. Cornett Wed, 08 Feb 2006 00:00:00 -0800 http://www.isnare.com/?aid=32620&ca=Real+Estate As an agent or broker, you probably already know the benefits of using postcards to market yourself. Postcard marketing — a.k.a. direct mail marketing — is quick, affordable, versatile, and easy to target and test. What you may not know is that you can often improve your postcard marketing results j... Real Estate B.R. Cornett Wed, 08 Feb 2006 00:00:00 -0800 http://www.isnare.com/?aid=32622&ca=Real+Estate If you've been practicing real estate for any length of time, you've encountered postcard marketing in some form or fashion. Real estate agents use postcard marketing (also known as direct mail marketing) for a number of reasons. Among other things, postcards are cost-effective, versatile and target...