http://www.isnare.com/?s=author&a=BIG+Mike+McDaniel Marketing BIG Mike McDaniel Wed, 27 Aug 2008 00:00:00 +0800 http://www.isnare.com/?aid=236050&ca=Marketing You stand out from the crowd when your business card is a professional marketing piece, both sides. Having a business card with nothing on the back is wasted space. Think of your business card as a miniature billboard. A traveling advertisement for you and what you do. If you don't use the back to r... Marketing BIG Mike McDaniel Wed, 02 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=230591&ca=Marketing Everyday, it seems, I get asked about ways to save money on advertising. I've been asked if cutting the size of the newspaper ad, or the frequency will still get the same results. One question was a scheme to use newspaper one month, take a month off and use radio the next month, take another month... Marketing BIG Mike McDaniel Fri, 04 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=122745&ca=Marketing In the beginning, Yellow Pages ads were, well, yellow. With black type. Then, in an effort to jump start sales, the clever people who invented Yellow Pages in 1886, the Reuben H. Donnelly Corporation, figured an inexpensive way to add red to the ads. Red borders, red type. Higher rates. With the mon... Education BIG Mike McDaniel Mon, 22 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=123672&ca=Education First was the telephone. Once Alexander Graham Bell got it working, it spread like the southern kudzu vine. In less than two years after the first "Watson, come here I need you" conversation, there were enough telephones for a "central office" and someone to connect and disconnect the callers (1878)... Business Management BIG Mike McDaniel Mon, 01 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=106848&ca=Business+Management Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery. Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of one but what is said by that business to other business cus... Marketing BIG Mike McDaniel Mon, 24 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=107928&ca=Marketing Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book". Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at leas... Marketing BIG Mike McDaniel Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66899&ca=Marketing Can you say what you do in less time than it takes for an elevator to reach the ground floor? Some call it an elevator speech, but it has a number of other names. Whatever you call lit, being able to say what you do in a few words without saying "ah, um.." can make or break a new business relationsh... Marketing BIG Mike McDaniel Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=67917&ca=Marketing The number one marketing rule is "Sell Benefits" The products and companies that excel are ones that push benefits, not features. The origin of many business relationships is the elevator speech. Those first few words that set the stage for putting two people closer together that may result in a lon...